Dean Dorton Careers - Growth Marketing Specialist

Dean Dorton

Fort Wright, KY

Full Time

Mid Level

4 days ago

Job Description

About the Role

Dean Dorton's team makes up one of the largest advisory firms in the United States. We thrive when you thrive! We are here to help you succeed in every step of your development and career as you work with nationally recognized experts in a recognized best place to work. The Growth Marketing Specialist will play a key role in executing marketing programs that drive demand generation, pipeline growth, and partner engagement. This role is ideal for someone with 3-5 years of B2B marketing experience who thrives in a collaborative environment and wants the opportunity to own campaigns from execution through reporting.

Key Responsibilities

Build and execute multi-channel marketing campaigns (email, paid social, webinars, digital ads).
Customize Sage-provided campaign assets or develop firm-branded versions (emails, landing pages, social posts).
Set up and manage campaigns in HubSpot, including workflows and optimization for lead capture.
Collaborate with business development reps to support lead hand-off and nurturing.
Adapt or repurpose Sage content into tailored campaigns.
Draft and edit marketing copy for emails, landing pages, case studies, and blogs.
Maintain a content and campaign calendar to ensure timely execution.
Plan and execute webinars and virtual events with Sage and ecosystem partners.
Manage logistics including invites, registrations, reminders, and follow-up campaigns.
Track engagement and report on pipeline influence.
Monitor campaign performance in HubSpot, Dynamics, and Google Analytics.
Report on KPIs such as MQLs, SQLs, pipeline influence, and ROI.
Provide recommendations for optimization.
Support execution of co-op and Market Development Fund (MDF) activities.
Assist with documentation, budget tracking, and reimbursement submissions.
Ensure activities align with Sage partner program criteria.

Requirements

2-4 years of experience in B2B marketing (SaaS or ERP experience preferred).
Hands-on experience with HubSpot (or similar marketing automation) and Microsoft Dynamics.
Strong copywriting, editing, and campaign management skills.
Familiarity with digital advertising, content syndication, and webinar promotion.
Analytical mindset with ability to track KPIs and optimize campaigns.
Self-starter who can execute independently and collaborate across teams.

Nice to Have

Experience working with channel or partner marketing programs.

Qualifications

None explicitly specified beyond experience; implied: relevant marketing experience and familiarity with specified tools.

Benefits & Perks

Flexible work schedules and environment.
Unlimited Paid Time Off (PTO).
Paid family leave, medical leave, and maternity/paternity leave programs.
Retirement benefits, including a best-in-class employer match and automatic profit sharing.
Telemedicine, mental health resources and wellness program reimbursement.

Working at Dean Dorton

Dean Dorton is committed to growing and empowering an inclusive community within the organization and industry. They focus on employee health, happiness, and long-term satisfaction, fostering a diverse and collaborative environment.

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