Demand Generation Director

Chargepoint

Campbell, CA

Full Time

Director

148k-255k

7 days ago

Job Description

About the Role

ChargePoint is at the center of the electric mobility revolution, powering one of the world's leading EV charging networks with hardware, software, and mobile solutions across North America and Europe. Since 2007, ChargePoint has focused on making the transition to electric easy for businesses, fleets, and drivers. The company fosters a positive and productive work environment guided by values such as Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. ChargePoint offers a unique opportunity to create an all-electric future and participate in a trillion-dollar market, building the EV charging industry and impacting how people and goods move globally.

Key Responsibilities

Develop and lead the global demand generation strategy to support revenue and pipeline goals across key market segments and regions.
Own campaign planning, execution, and performance tracking across multiple channels (email, webinars, content syndication, digital advertising, ABM, events, etc.).
Partner with Sales and Revenue Operations to align on lead scoring, routing, attribution, and follow-up processes.
Manage marketing automation and CRM systems (e.g., Marketo, Salesforce) to track performance, optimize conversion rates, and improve ROI.
Lead a team of marketers, providing coaching, mentorship, and performance management.
Collaborate with Product Marketing to translate positioning and messaging into targeted campaigns.
Monitor trends and continuously test new channels and tactics to scale and improve lead quality and engagement.
Analyze pipeline contribution, conversion metrics, and campaign effectiveness to senior leadership.

Requirements

10+ years of B2B marketing experience, with at least 5 years focused on demand generation in a leadership role.
Proven track record of designing and executing programs that generate measurable pipeline and revenue growth.
Strong understanding of marketing technologies, including Marketo, Salesforce, and attribution/reporting tools.
Experience leading teams and managing agencies or external partners.
Excellent analytical, communication, and project management skills.
Experience in the clean energy, EV, or SaaS space is a plus.
Bachelor's degree in Marketing, Business, or related field (MBA a plus).

Nice to Have

Experience in the clean energy, EV, or SaaS space.

Qualifications

Bachelor's degree in Marketing, Business, or related field (MBA a plus).
10+ years of B2B marketing experience, with at least 5 years in demand generation leadership.

Benefits & Perks

Targeted US salary range of $147,500 to $255,000, based on skill set, experience, certifications, and location.
ChargePoint is committed to fair and equitable compensation practices.

Working at Chargepoint

ChargePoint fosters a positive and productive work environment guided by values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. The company is committed to an inclusive and diverse team and is an equal opportunity employer.

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