Director of Global Demand Generation (Marketing Division)

About the Role

Key Responsibilities

• Create a qualified pipeline of opportunities for the mid-market and enterprise sales teams to engage and successfully close.
• Ideate the global demand strategy and be personally accountable for its execution; set up a Sales + Marketing aligned account-based marketing approach to sell into named accounts within the Enterprise segment.
• Lead virtually all outbound campaign activity in key markets and mid-market + Enterprise motions; create and launch a mix of paid/owned/earned marketing motions in collaboration with key teams in Global Marketing and across Semrush.
• Partner with the Product Marketing Managers as Brand Marketing to ensure global campaign alignment; work with Creative Agency to execute and deliver creative content that captivates and converts.
• Ensure systems, tools, and processes are configured to score critical MQLs, reduce noise for sales teams, and report on the demand program's current state.
• Manage key markets, mid-market + enterprise acquisition channels and lead integrated marketing campaigns, including strategy development, forecasting, budgeting, and results measurement.
• Create infrastructure to support the pipeline, including onboarding ABM solutions, lead scoring, and funnel stage management in collaboration with IT, Product, and Sales.

Requirements

• 8+ years of experience in a global demand generation role focusing on mid-market and/or enterprise segments, preferably in B2B SaaS.
• Proven track record of developing and executing successful ABM strategies for enterprise accounts and scaling marketing initiatives.
• Experience hiring and managing a global, diverse team capable of activating campaigns that generate revenue.
• Demonstrable success in paid/owned/earned marketing activities.
• Excellent communication, collaboration, and orchestration skills with cross-functional teams.
• Strong analytical skills with the ability to analyze data and metrics to inform strategy.
• Experience managing and developing a team of marketers.
• Ability to adapt to a fast-paced environment and re-prioritize tasks as needed.
• Excellent written and verbal communication skills in English.

Nice to Have

• Experience building a pipeline from existing clients and net new opportunities.
• Leadership experience in a start-up-like environment with autonomy and resources.
• Ability to lead across cultures and globally.
• Alignment with company values: Trust, Sense of Ownership, and Enthusiasm for Constant Change.

Qualifications

• Not explicitly specified, but implied: relevant experience in demand generation, marketing, or related fields.

Benefits & Perks

• Unlimited PTO
• Health insurance
• Travel insurance
• Flexible working hours
• Employee Assistance Program
• Employee Resource Groups
• Paid parental leave
• Relief Fund
• Corporate events and team-building activities
• Snacks and drinks at the office
• Gifts for employees