Director, Demand Generation

Gong.Io

Chicago, IL

Full Time

Director

153k-227k

7 days ago

Job Description

About the Role

Boost win rates, increase average deal size, and increase revenue per rep with Gong, the #1 revenue AI platform. Gong empowers revenue teams to improve productivity, increase predictability, and drive revenue growth by deeply understanding customers and business trends. The platform captures and contextualizes customer interactions, surfaces insights and predictions, and powers essential actions and workflows. Over 4,500 companies worldwide rely on Gong to unlock their revenue potential. In this role, you will oversee pipeline creation and acceleration for North American segments, designing ABM, field, and segment-specific programs aligned with how each audience buys. You will serve as the marketing partner for NAMER Sales leadership, building segment-specific marketing plans and connecting the Demand Gen team with other marketing functions to ensure a predictable, high-quality pipeline for Sales.

Key Responsibilities

Own the number: Drive quarterly sourced pipeline targets for NAMER New Business and conduct regular reviews with Sales leadership to stay on track.
Own the relationships: Act as the primary contact for NAMER sales partners across segments like SMB, Mid-Market, Enterprise, and Industries, serving as the link between Sales and all marketing teams that drive pipeline growth.
Drive demand generation strategy: Develop and represent a unified demand gen plan with inputs from cross-functional marketing teams including Digital, Events, PMM, and Partner Marketing.
Run multi-tier ABM: Launch and optimize 1:Many, 1:Few, and 1:1 campaigns that convert intent signals into meetings and opportunities.
Secure revenue from large accounts: Go above and beyond to generate revenue from the largest clients.
Lead field marketing: Orchestrate regional events, executive dinners, and partner activations to generate pipeline and accelerate late-stage deals.
Build Executive Briefing Experiences (EBX): Create experiences that inspire, deliver value, and help close deals.
Build full-funnel programs: Partner with teams to combine digital, content, and event tactics to maximize reach, engagement, and conversion.
Measure everything: Own reporting, analyze results, and reallocate budgets to meet goals.
Coach a high-performing team: Lead, mentor, and remove roadblocks for a small team of Enterprise Marketing/ABM & Field marketers.

Requirements

10+ years in B2B SaaS marketing with 4+ years leading demand-generation or growth teams.
Proven success owning pipeline and partnering closely with Sales to exceed targets.
Hands-on expertise with tools such as 6sense/Demandbase, Salesforce, Sendoso, or similar.
Deep knowledge of ABM, events, and multi-channel programs.
Ability to turn dashboards into clear decisions and executive narratives as a data storyteller.
Comfortable working in a fast-paced, dynamic environment and creating new programs or processes when needed.

Nice to Have

Experience with regional or global marketing campaigns.
Experience in managing or leading cross-functional teams.
Knowledge of the SaaS industry and revenue operations.

Qualifications

Educational background in relevant fields (implied by experience requirements).
Experience with demand generation, pipeline management, and cross-functional collaboration.

Benefits & Perks

Medical, dental, and vision plans tailored to individual and family needs.
Wellbeing Fund: flexible wellness stipend.
Mental health benefits including covered therapy and coaching.
401(k) retirement plan.
Education and learning stipend.
Flexible vacation policy.
Paid parental leave.
Quarterly company-wide recharge days.
Work from home stipend.
Competitive salary range: $153,000 - $227,000 USD, based on experience and location.
Potential for incentive compensation, bonus, equity, and above-target earnings for exceeding sales targets.

Working at Gong.Io

Gong values diversity and is an equal-opportunity employer. They emphasize a collaborative, innovative environment that encourages growth, learning, and inclusion. The company promotes a healthy work-life balance with flexible policies and supports remote work success.

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