Demand Generation Manager

About the Role

Key Responsibilities

• Create and optimize brand awareness campaigns targeting developers and enterprise decision-makers interested in time-series solutions.
• Design and implement high-impact multi-channel campaigns to boost brand awareness and generate qualified leads.
• Develop and execute comprehensive digital advertising strategies across Google Ads, Bing Ads, LinkedIn, Reddit, and other relevant platforms.
• Develop and support Account-Based Marketing (ABM) plays by partnering with marketing, content, and sales teams.
• Work closely with sales and marketing operations to support and develop processes and campaign execution for inbound and outbound lead generation.
• Collaborate with SDR teams to educate them on campaign messaging and follow-up strategies.
• Support trade show and virtual event promotion through digital channels.
• Develop and execute content promotion strategies to amplify brand messaging.
• Continuously monitor and seek opportunities to improve campaign effectiveness and provide regular reporting.
• Manage demand generation budgets and forecasts.

Requirements

• 3+ years of experience in digital marketing and demand generation, preferably in B2B SaaS or developer-focused companies.
• Proven track record of managing and optimizing advertising campaigns across Google Ads, Bing Ads, LinkedIn, Reddit, and other digital platforms.
• Experience with campaign analytics, performance tracking, and ROI optimization.
• Experience with marketing automation platforms (Marketo must) and CRM systems (Salesforce preferred).
• Demonstrated ability to work independently and deliver results in a fast-paced, remote environment.
• Excellent communication and project management skills with attention to detail.
• Highly motivated, self-starter attitude, comfortable wearing multiple hats.

Nice to Have

• Experience in the open source, database, developer tools, or IT infrastructure industry.
• Knowledge of time-series data, IoT, or analytics markets.

Qualifications

• No specific formal educational qualifications specified in the description.

Benefits & Perks

• Medical/dental/vision insurance with 100% coverage for employees and dependents.
• Company contribution to your FSA.
• Flexible Time Off.
• Life Insurance, short and long term disability insurance.
• 401(k).
• Wellness programs.
• Annual professional development budget.
• Financial planning and legal advice.