Demand Generation Manager

About the Role

Key Responsibilities

• Own the Demand Generation Strategy: Design, execute, and optimize full-funnel growth strategies to drive user acquisition, activation, retention, and revenue.
• Manage Paid Advertising: Build, optimize, and scale paid acquisition channels (SEM, social, display, and other digital platforms) to drive qualified leads and pipeline.
• Influence Brand Awareness & Demand Generation: Contribute to top-of-funnel efforts—website optimization, SEO, email marketing, content, landing pages, webinars, events, and more.
• Refine Outbound Strategy: Partner with sales and marketing to develop outbound campaigns that generate high-quality leads and improve sales effectiveness.
• Design & Run Growth Experiments: Identify growth levers, test hypotheses, run experiments, analyze data, and iterate to drive efficient pipeline growth.
• Optimize the Customer Journey: Analyze the customer lifecycle to pinpoint optimization opportunities and boost conversions at each stage.
• Collaborate Cross-Functionally: Work with product, engineering, and sales to turn insights into impactful features, campaigns, and experiments.
• Build & Maintain Marketing Infrastructure: Select, integrate, and manage marketing tools (automation, analytics, CRM, attribution, SEO, etc.).
• Champion a Data-Driven Culture: Conduct thorough analysis and communicate actionable insights to leadership through clear, concise reporting.
• Stay Ahead of Trends: Keep up with emerging platforms, tools, and best practices to maintain a cutting-edge growth strategy.
• Perform other duties as assigned by management to meet business needs or support team objectives.

Requirements

• Must Have 3+ years of growth marketing leadership experience in B2B SaaS, ideally with exposure to enterprise sales and technology/security products.
• A mindset of extreme ownership and high accountability—you move fast, communicate clearly, and take full responsibility for outcomes.
• Proven success managing paid media campaigns across multiple platforms with measurable ROI.
• Hands-on experience with marketing automation, CRM systems, and analytics tools.
• Familiarity with reporting, dashboards, and light scripting/querying (e.g., SQL, Python) is a plus.
• Demonstrated ability to run and scale growth experiments with measurable results.
• Comfort in a fast-paced, startup environment—adaptable and focused on high-priority outcomes.
• Strong communication skills, with the ability to turn complex insights into clear recommendations.
• Analytical thinking, with a passion for using data to inform and drive decisions.

Nice to Have

• Experience in AI, computer vision, or security technology.
• Previous experience as an early growth hire at a startup.
• Familiarity with ABM (Account-Based Marketing) strategies for enterprise.
• Exposure to physical security or enterprise safety markets.

Qualifications

• 3+ years of growth marketing leadership experience in B2B SaaS.
• Experience managing paid media campaigns with measurable ROI.
• Hands-on experience with marketing automation, CRM, and analytics tools.
• Familiarity with reporting, dashboards, and scripting/querying (e.g., SQL, Python).

Benefits & Perks

• Competitive Pay: Strong base salary + uncapped commission.
• Equity & Upside: Own a piece of what you're building.
• Tools that Work for You: Top-tier tech and modern sales tools provided.
• Remote-First Flexibility: Work from where you're most effective, with teammates around the globe.
• Health & Wellness: Comprehensive medical, dental, and vision coverage.
• Time Off: 15 days PTO, paid holidays, and sick leave.
• Financial: 401(k) with employer match, equity in a fast-growing startup.
• Remote-Friendly: Flexible hybrid/remote work arrangements depending on role.
• Parental Leave: Paid parental leave for new parents.
• Work Setup: Home office stipend and top-tier equipment provided.