Demand Generation Lead

LILT

San Francisco, CA

Full Time

Senior

15 days ago

Job Description

About the Role

LILT is a language translation services and technology company focused on building the next generation of localization solutions. Founded by former Google employees, the company leverages AI and machine learning to deliver high-quality, scalable, and affordable translation services across 100+ languages. Trusted by major organizations including Intel, Canva, and the US Department of Defense, LILT aims to help enterprises scale global growth and deliver seamless multilingual experiences. The company has hubs in the Bay Area, Indianapolis, Washington DC, Berlin, Dublin, and the UK.

Key Responsibilities

Build, own, and lead Lilt's demand generation program, including planning, execution, reporting, and optimization of marketing efforts.
Own the end-to-end process of lead acquisition, nurturing, and maturation via paid ads, email marketing, webinars, and other channels.
Develop and implement global marketing programs such as email campaigns, webinars, nurture campaigns, web copy, content syndication, and landing pages.
Execute multi-channel campaigns to drive MQLs and sales pipeline, monitoring conversion rates and optimizing at each stage.
Manage and optimize paid search, social, retargeting, and display campaigns.
Partner with sales to ensure quality lead delivery and follow-up, identifying areas for improvement.
Build and manage the demand generation team, including setting strategy, systems, workflows, and channels.
Plan and support pipeline goals through marketing programs.
Experiment with new channels to evaluate growth opportunities.
Manage agency and contractor relationships and budgets.

Requirements

7+ years of overall experience.
3+ years of high growth B2B demand generation or growth marketing experience.
Experience designing and managing digital marketing programs within a fast-paced B2B software company.
Expertise in analyzing data and optimizing marketing results.
Knowledge of Google Ads and LinkedIn Ads; experience with Facebook Ads and other paid channels is a plus.
Experience with demand generation tools, CRMs, and marketing automation software.
Strong initiative, attention to detail, and ability to work autonomously.
BA or BS degree; MBA is a plus.

Nice to Have

Experience with Facebook Ads and other paid channels.
Experience with demand generation tools, CRMs, and marketing automation software.
MBA degree.

Qualifications

BA or BS degree (MBA is a plus).

Benefits & Perks

Competitive salary, meaningful equity, and 401k matching.
Health insurance coverage including medical, dental, and vision.
Professional development opportunities such as attending conferences, taking classes, or buying books.

Working at LILT

LILT is committed to a fair, inclusive, and transparent hiring process. They value diversity and equal opportunity, extending non-discriminatory employment practices regardless of race, religion, gender, or other protected categories. The company emphasizes fair employment principles and aims to support a supportive work environment.

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