Demand Generation Manager

About the Role

Key Responsibilities

• Develop and implement comprehensive demand generation strategies to achieve lead generation and revenue targets.
• Identify and target key prospects within ideal customer profile (ICP) segments to drive growth and acquisition.
• Design, execute, and optimize multi-channel demand generation campaigns, including email marketing, content marketing, webinars, display advertising, PPC, social media, and more.
• Create compelling and targeted marketing content to engage prospects and drive conversions.
• Utilize marketing automation tools to manage and track campaign performance.
• Develop lead scoring and nurturing programs to ensure high-quality leads are passed to the sales team.
• Collaborate with the sales team to optimize the lead handoff process and improve conversion rates.
• Implement strategies to re-engage and nurture cold or inactive leads.
• Provide regular reports and insights to the executive team on demand generation activities and outcomes.
• Work closely with product and sales teams to align messaging and strategies.
• Foster strong cross-functional relationships to ensure seamless execution of demand generation initiatives.
• Stay up-to-date with industry trends and best practices to drive innovation in demand generation efforts.
• Work with G2M teams to ensure revenue data integrity within HubSpot, including developing reports, dashboards, and processes.
• Manage HubSpot custom objects, fields, formulas, record types, page layouts, reports, and dashboards.
• Oversee data integrity within HubSpot CRM through data import management, auditing, cleanup, and deduplication.
• Manage user access and permissions within HubSpot, handling setups, deactivations, and data transfers.
• Perform other duties as assigned.

Requirements

• 3+ years of experience in demand generation or digital marketing, preferably in a SaaS or technology company.
• Bachelor's degree in marketing or a related field.
• Proven track record of developing and executing successful demand generation campaigns.
• Strong understanding of digital marketing channels, including email, social media, PPC, display advertising, and content marketing.
• In-depth knowledge of HubSpot's marketing, sales, and CRM functionalities, including workflows, email campaigns, landing pages, forms, and reporting.
• Experience with marketing automation platforms such as 6Sense.
• Working knowledge of WordPress and website marketing best practices, including site optimization, content management, and user experience improvements.
• Understanding of SEO and SEM principles and tactics.
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Strong project management skills and attention to detail.
• Excellent communication and collaboration skills.
• Ability to work independently in a fast-paced environment and adapt quickly to changing priorities.

Nice to Have

• Certifications in HubSpot disciplines (e.g., HubSpot Marketing Software, Inbound Marketing).
• Google Analytics Certification.

Qualifications

• Bachelor's degree in marketing or a related field.

Benefits & Perks

• Flexible PTO
• Comprehensive health, dental, and vision insurance
• 401k options with employer match
• Employer paid Short Term Disability Insurance
• Employer paid Life/AD&D Insurance
• Performance-based incentives
• Salary Range: $110,000 - $130,000 + Bonus