Demand Generation Manager
Walnut
Job Description
About the Role
Walnut is a fast growing startup in the sales automation space, backed by top-notch investors. We help some of the best GTM teams in the world perform better by easily creating failure-free, interactive, and personalized demo experiences for B2B buyers at every stage of the customer lifecycle. We are a young company that values culture, grit, transparency, and excellence. We put our founding members at the very heart of our company and are looking for proactive self-starters who are excited about building within a new, rapidly growing and still to be defined category. As Walnut's Demand Generation Manager, you'll be the catalyst behind our up-market growth—designing and executing data-driven ABX campaigns that unite Marketing, Sales, RevOps, and Product to turn targeted mid-market and enterprise accounts into measurable pipeline and revenue. This is a rare opportunity to join a team that is growing rapidly and changing the way B2B product companies will handle and manage their GTM processes and strategies, while it's still in its early days when your impact will be huge both vertically and horizontally on the market, the GTM strategy, the product, and the whole organization.
Key Responsibilities
- Own ABX strategy & execution: Build the target-account matrix (Tier 1 enterprise, Tier 2 mid-market clusters), program structure, alignment with sales, and command a healthy demand gen budget to design plays across paid social, outbound orchestration, and intent retargeting.
- Stand up measurement & reporting: Partner with RevOps to ensure every play is tracked from first touch to closed-won; surface weekly leading-indicator dashboards.
- Optimize always-on channels: Keep CPL, CAC, and reach guardrails green while ABX soaks budget; identify quick wins in paid search and lifecycle email that support target accounts.
- Collaborate on messaging & content: Feed persona insights to Product Marketing; brief Content on asset gaps that unlock account progression.
- Enable Sales & SDRs: Work with Sales Enablement to build cadences, talk tracks, and one-sheet briefs that sync with ABX campaigns; run post-mortems to tighten loops.
- Test, learn, scale: Fail fast, succeed faster - run structured experiments (audience, creative, offers). Kill what doesn't move pipeline; double-down on what does.
Requirements
- Have 5-7 years running multi-channel demand programs.
- Led or co-led an ABM/ABX motion (enterprise + mid-market) and can show SQL or revenue impact.
- Are fluent with tools like HubSpot/SFDC, 6sense/RollWorks, LinkedIn Campaign Manager, gifting/personalization platforms.
- Are sharp with data, reporting, and the understanding of key demand generation outcomes and how they impact the business.
- Have a 'make it happen' mindset and believe fortune favors the bold - you're aggressive, fearless, scrappy, and have a strong sense of ownership/pride in your craft.
- Thrive with autonomy, creative freedom, and exploration.
Nice to Have
- Experience with B2B sales and marketing automation.
- Experience in a senior level demand generation role.
Qualifications
- Senior level experience in demand generation roles.
- Experience with B2B sales and marketing automation tools.
- Proven track record in ABM/ABX campaigns with measurable impact.
Benefits & Perks
- Estimated annual base salary of $110,000-$125,000 USD, with actual compensation varying based on experience, skills, location, and business needs.
- Comprehensive benefits package including medical, dental, and vision insurance.
- Life and disability coverage.
- A 401(k) plan with company match.
- Generous paid time off and other employee perks.
Working at Walnut
We value culture, grit, transparency, and excellence. We are a young company that encourages proactive self-starters, ownership, and boldness. Our environment supports autonomy, creative freedom, and exploration, with a focus on building within a rapidly growing and evolving category.
Job Details
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About Walnut
Website
walnutonline.net
Location
Boston, MA
Industry
Child Care Services
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