Demand Generation Manager

About the Role

Key Responsibilities

• Own and execute the full-funnel demand generation strategy to hit monthly/quarterly pipeline goals
• Launch and manage multi-channel campaigns across paid media (LinkedIn, Google, retargeting), email, events, content syndication, and ABM
• Optimize campaign performance based on lead quality, conversion rates, and ROI
• Partner with sales to ensure MQL → SQL → Opportunity alignment and lead handoff workflows
• Work closely with content and design to develop targeted assets that support each stage of the funnel
• Build and manage marketing automation workflows (e.g., HubSpot or Marketo) and segment lists for personalized outreach
• Monitor performance metrics, report on KPIs (pipeline, CAC, CPL, conversion), and make data-backed decisions
• Collaborate with sales to refine messaging, personas, and GTM programs

Requirements

• 3-5 years of B2B demand gen experience, ideally in SaaS, AI, robotics, supply chain or manufacturing tech
• Proven success driving qualified pipeline and revenue contribution in mid-market or enterprise segments
• Experience managing digital paid campaigns, email programs, and nurture flows
• Proficiency with marketing automation (HubSpot, Marketo, etc.) and CRM systems (Salesforce or Hubspot)
• Strong analytical mindset with experience in reporting and attribution
• Comfortable working cross-functionally in a fast-paced, high-growth environment

Nice to Have

• Familiarity with industrial buyers, ABM tools, and intent-based platforms (e.g., 6sense, Clearbit, RollWorks)