Demand Generation Manager - Black Hat Events

About the Role

Key Responsibilities

• Design and implement comprehensive demand generation strategies for Black Hat global events, including the flagship USA event and regional editions
• Drive market awareness and lead generation through multi-channel marketing campaigns
• Collaborate with Sales, Marketing, Customer Success and Product teams to create, develop, build, and deliver compelling Sales prospectuses, whitepapers, reports and other materials to support Sales' efforts
• Develop and execute digital marketing initiatives including content marketing, email campaigns, and webinars
• Create targeted campaigns to engage both new prospects and existing customers and develop personalized marketing experiences for different Sponsor segments
• Work with event coordinators to support execution of Sponsor programs and activations
• Implement/manage lead scoring and qualification processes for prospective Sponsors
• Track, measure, and analyze campaign performance using data analytics
• Generate valuable first-party data and insights to understand customer interests

Requirements

• Experience in demand generation, marketing campaigns, or related roles
• Ability to develop and execute multi-channel marketing strategies
• Strong collaboration skills to work with cross-functional teams
• Experience with digital marketing initiatives such as content marketing, email campaigns, and webinars
• Analytical skills to track, measure, and analyze campaign performance
• Ability to generate and interpret data insights to inform marketing strategies