Demand Generation Manager (Hybrid Schedule)

M3 Accounting + Analytics

Lawrenceville, GA

Full Time

Mid Level

24 days ago

Job Description

About the Role

The Demand Generation Manager is responsible for leading full-funnel campaign strategy and execution across digital and offline channels. This role is critical to driving 50% of M3's total pipeline by owning and optimizing marketing programs with a strong focus on lead quality, conversion rates, and return on investment (ROI). The role works cross-functionally with sales, design, and product marketing teams to generate, nurture, and convert leads from independent hotel owners to enterprise hospitality groups.

Key Responsibilities

Plan and execute integrated demand generation campaigns across digital (Google, Meta, LinkedIn) and offline (direct mail, industry publications) channels
Build and optimize supporting assets including landing pages, ad creative, lead forms, and nurture flows
A/B test messaging, offers, channels, and creatives for continuous improvement
Drive campaigns to generate $500K-$1M in attributable pipeline monthly
Monitor and report on attribution, funnel performance, conversion rates, and ROI
Partner with sales on lead qualification, routing, and timely follow-up
Optimize lead capture forms and email workflows to improve MQL to SQL conversion
Improve lifecycle marketing efforts, including retargeting and nurture flows
Present campaign performance and strategic insights to leadership regularly
Build and refine attribution models to evaluate campaign effectiveness
Other duties as assigned

Requirements

4+ years of experience in B2B demand generation or growth marketing, preferably in SaaS or high-consideration purchase environments
Demonstrated ability to develop and execute successful multi-channel marketing campaigns
Proficient in Google Ads, Meta, LinkedIn Ads, and media buying for industry-specific publications
Advanced knowledge of marketing automation tools (e.g., HubSpot) and CRM systems (e.g., Salesforce)
Highly analytical and data-driven, with strong skills in interpreting campaign data
Proven ability to align marketing efforts with sales goals and KPIs
Self-starter who thrives in fast-paced, results-driven environments
Strong communication and project management skills