Demand Generation Market Researcher

About the Role

Key Responsibilities

• Conducting market research: Gathering and analyzing data on market trends, customer behavior, and competitive landscape.
• Identifying target audiences: Developing detailed buyer personas and understanding customer needs and preferences.
• Supporting campaign development: Providing data-driven insights to help design effective demand generation campaigns.
• Analyzing campaign performance: Monitoring and evaluating the success of marketing campaigns and providing recommendations for improvement.
• Collaborating with teams: Working closely with marketing, sales, and product teams to ensure research findings are integrated into strategies.
• Utilizing research tools: Employing various tools and methodologies to collect and analyze data, such as surveys, focus groups, and data analytics platforms.
• Reporting findings: Creating detailed reports and presentations to communicate research findings to stakeholders.
• Coordinating Conferences and Events: Overseeing the planning and execution of marketing-related events, including logistics, vendor management, hotel accommodations, event giveaways, booth setup, and post-event follow-up.

Requirements

• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Strong analytical and problem-solving skills.
• Thorough understanding of product, industry, and/or services provided to clients.
• Proficient with Microsoft Office Suite or related software.

Qualifications

• Bachelor's degree in related field preferred.
• 3 years of Marketing experience preferred.