Demand Generation Marketing Manager - B2B

About the Role

Key Responsibilities

• Manage multi-channel campaign execution from planning, launching through performance reporting and optimization.
• Coordinate the development of campaign assets and content used across channels such as paid search, SEO, email, and content syndication, ensuring all elements are in place for successful execution.
• Optimize the marketing funnel and address performance gaps.
• Collaborate and align with cross-functional teams (product, sales, marketing) around vertical strategies.
• Lead lifecycle management of marketing initiatives from ideation to execution.
• Conduct regular performance reviews and forecast future outcomes.
• Champion process consistency, campaign QA, and workflow standardization.

Requirements

• 4 years of experience in B2B performance or growth marketing.
• Managed B2B multi-channel campaigns and can clearly speak to how they've driven leads through the funnel—from initial capture to MQL and SQO.
• Worked toward MQL and SQO targets and understand how campaign performance connects to pipeline and revenue.
• Hands-on experience with key B2B demand channels (e.g., paid search, SEO, email, content syndication).
• Proficient in Salesforce and PowerBI (or similar tools) for campaign tracking and performance reporting.
• Effective communication skills, attention to detail, and ability to collaborate across teams.
• Proactive approach to solving challenges and optimizing performance.

Nice to Have

• Experience with data-driven marketing strategies.
• Knowledge of SaaS or financial management software industry.

Qualifications

• Educational background not explicitly specified, but minimum 4 years of relevant experience.

Benefits & Perks

• Competitive annual bonuses
• Comprehensive medical, dental, and vision coverage
• 401(k) retirement match (100% up to 4%)
• 32 days paid time off (22 personal + 10 holidays)
• 18 weeks of paid parental leave (offered after 1 year)
• Work Away Program: Work from another country for up to 10 weeks
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement (after 6 months)
• Sage Wellness Rewards: $600 wellness credit + $360 fitness reimbursement per year