Devices Product Marketing Manager, Platforms and Devices Marketing

About the Role

Key Responsibilities

• Partner with product managers and other cross-functional team members to develop product positioning, feature development, go-to-market plans, sell-in content, and sustaining marketing strategies.
• Develop, manage, and own relationships with a cross-functional team, including marketers on the channel marketing teams, creative teams, PR, sales, customer support, and more to ensure a comprehensive approach to the product narrative.
• Advocate for the user across cross-functional teams, ensuring all marketing strategies and tactics align with overarching product positioning, consumer need, and messaging strategy.
• Serve as the product expert both internally and externally to ensure the product is accurately represented across all marketing and sales related assets, including a well-rounded understanding of the competition and market.
• Gather actionable customer insights, working with the Insights team, from surveys, interviews, and usability testing to inform product and marketing strategies.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in product marketing or similar experience within consumer tech with hardware products.
• Experience managing cross-functional or cross-team projects.

Nice to Have

• Experience in product marketing, consumer marketing, and insights, ideally in consumer hardware or other goods with fixed launch timelines.
• Experience working with software teams including feature development and GTM strategies.
• Exceptional communication and people skills working in a matrixed organization, and experience successfully collaborating with cross-functional teams across geographies.
• Understanding of the GTM process through concept to asset creation to launch and post launch in market support.
• Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations and action plans that can then be worked on with product management to deliver relevant consumer products.

Qualifications

• Formal educational background includes a Bachelor's degree or equivalent practical experience.

Benefits & Perks

• US base salary range for this full-time position is $114,000-$163,000 plus bonus, equity, and benefits.
• Salary ranges are determined by role, level, and location, with individual pay influenced by work location, skills, experience, and education.
• Additional benefits include bonus, equity, and other perks as outlined by Google.