Diagnostic Sales Manager (Dallas South)

About the Role

Key Responsibilities

• Create and implement territory coverage plans for optimal account coverage.
• Conduct 85%+ in-person sales calls to promote, sell, and service existing and potential animal hospitals, veterinarians, and staff to achieve growth targets.
• Increase the Diagnostic revenue growth for Reference Lab, imaging, and In-house Diagnostics (IHD) equipment, tests, and services year over year through new account acquisition and existing account upgrades and development.
• Independently advance sales to the closure of business contracts while seeking appropriate approvals per the sales operations process.
• Create and implement a quarterly sales plan to achieve sales goals and objectives per the sales compensation plan.
• Provide IHD and Reference Lab diagnostic product education, training, support, and service, including consultation at staff in-service and veterinarian seminars.
• Identify customer needs, translate them to provide additional products and services, and offer solutions to current practice needs.
• Fiscally manage territory by controlling expenses, renewing and signing new contracts, and prospecting new business opportunities.
• Build and maintain relationships with referral sources to establish a solid base of new business opportunities.
• Collaborate with Inside Sales Teams, including Customer Success Representatives, to secure leads and identify customer needs.
• Share insights and competitive market information with regional and senior leadership.
• Enhance customer experience by researching customers before site visits for tailored messaging and issue anticipation.
• Coordinate daily support activities and customer meetings as assigned.
• Maintain accurate and thorough records in Salesforce (CRM) and other systems.
• Identify, target, and acquire new business opportunities.
• Negotiate and implement mutually beneficial contractual relationships.
• Utilize approved sales collateral to support promotional and territorial needs.
• Partner with cross-functional teams and internal resources to co-promote services and products.
• Collaborate with Sr. Equipment Specialists and Regional Managers to identify opportunities for full diagnostic suite sales.
• Manage, maintain, and safeguard all company assets in compliance with policies.
• Complete administrative duties including forecasting and updating CRM with sales activities.
• Learn and maintain knowledge of competitors within diagnostics and animal healthcare space.

Requirements

• Bachelor's degree (Animal Health, Biological Sciences, Lab Sciences or Business-related field) preferred.
• 3+ years of successful field sales experience, preferably in Veterinary Diagnostics.
• Proven success in sales with a track record of prospecting, pre-call planning, and closing deals.
• Ability to analyze data and evaluate factors affecting sales performance.
• Excellent interpersonal, communication, and negotiation skills.
• Proficient with Microsoft Office and CRM systems such as Salesforce.
• Strong sales and closing skills.
• Ability to influence and build strong client relationships.
• Professional maturity and adaptability to independent and team environments.
• Ability to close sales within short cycles and execute strategies in complex environments.
• Ability to train peers on sales processes and systems.
• Data-driven decision-making skills.
• Strong logic and reasoning skills with a drive to achieve results.
• Ability to prioritize and manage multiple tasks effectively.
• Strong computer and analytical skills.
• Effective communication skills across all organizational levels.
• Flexible, adaptable attitude to fast-changing environments.
• Ability to maintain confidentiality.
• Valid driver's license and insurability.
• Willingness to travel up to 85% within the territory, including overnight travel.

Nice to Have

• Experience in Veterinary Diagnostics.

Qualifications

• Bachelor's degree (preferred).
• 3+ years of successful field sales experience, preferably in veterinary diagnostics.

Benefits & Perks

• Paid Time Off & Holidays
• Medical, Dental, Vision (Multiple Plans Available)
• Basic Life (Company Paid) & Supplemental Life
• Short and Long Term Disability (Company Paid)
• Flexible Spending Accounts/Health Savings Accounts
• Paid Parental Leave
• 401(k) with company match
• Tuition/Continuing Education Reimbursement
• Life Assistance Program
• Pet Care Discounts