Digital Account Manager - PPC & SEO

About the Role

Key Responsibilities

• Serving as a clients' Optimization Strategist
• Completing digital ad campaign reviews and providing detailed recommendations on optimization enhancements to improve performance metrics
• Optimizing PPC campaigns to increase success
• Updating and/or creating pacing reports for campaigns
• Creating campaigns within our platform
• Providing weekly, monthly, and ad hoc reporting
• Conducting research as needed
• Creating ads and A/B tests for PPC
• Reviewing keywords and providing feedback on potential keyword strategies
• Providing reviews of SEO tasks and completing SEO reporting
• Joining client meetings and presenting findings and analysis
• Building rapport with internal team members through routine and scheduled meetings
• Developing and advising on marketing strategies, assessing feasibility, and identifying advertising opportunities
• Executing budgets and strategies to meet client goals
• Monitoring, evaluating, and leveraging processes to improve SEM/SEO campaign performance
• Troubleshooting performance issues using digital advertising best practices
• Driving campaign ROI and leveraging client relationships to assist sales in growing accounts
• Incorporating evolving technologies and processes into client solutions

Requirements

• 3 - 5 years of experience in the digital space, in an agency environment, or in-house
• 2+ years of campaign management experience
• Exceptional written and verbal communication skills
• Bachelor's Degree in Marketing, Communications, Public Relations, or related fields
• Advanced knowledge and understanding of SEM, SEO, social, email marketing, and media consumer behaviors and trends
• Ability to load balance, prioritize, and manage heavy workloads with flexibility
• Strong time management, organizational skills, and attention to detail

Nice to Have

• Experience working in an agency environment or in-house digital marketing team
• Experience with digital campaign platforms and tools

Qualifications

• Bachelor's Degree in Marketing, Communications, Public Relations, or related fields

Benefits & Perks

• Annualized base salary ranging between $40,000 and $60,000
• Variable compensation based on role, skills, experience, location, and union status