Digital Analyst, MDS Media Operations

About the Role

Key Responsibilities

• Create, manage, and optimize paid media campaigns across various platforms.
• Analyze campaign performance and adjust strategies accordingly.
• Review briefs and campaign requests to ensure complete and clear intake of strategy and creative requests.
• Explore and discover new media channels and opportunities.
• Lead development and prioritization of Marriott Digital Services outlet & rooms media solutions.
• Update and align paid media strategies with industry best practices to improve quality and efficiency.
• Create timelines, instructions, and documentation for future projects.
• Develop workflows, training guidelines, and documentation to improve paid media tactics.
• Execute daily paid media strategies including campaign builds, ad creation, launch, and optimization.
• Ensure compliance with paid media guidelines and standards.
• Collaborate with cross-functional teams and vendor partners to ensure campaign success.
• Leverage tools such as DV360, SA360, Google Ads, Google Campaign Manager, Sprinklr, Facebook/Instagram, and Salesforce.
• Analyze campaign performance, provide strategic and tactical recommendations, and identify effective channels.
• Review and analyze campaign results, recommend improvements, and measure success using KPIs.
• Participate in meetings, maintain positive relations with internal teams and vendors, and manage time effectively.

Requirements

• Bachelor of Science or related experience in Business Administration, Hospitality, Marketing, Communications, Advertising, or equivalent.
• Related work experience in digital marketing, paid media, client services, or communications preferred.
• Strong interpersonal and communication skills.
• Excellent organizational skills and attention to detail.
• Experience with digital media platforms such as Google Ads, DV360, SA360, Facebook/Instagram, and Google Campaign Manager.
• Ability to analyze campaign performance and adjust strategies accordingly.
• Familiarity with tools like Salesforce and Sprinklr.
• Ability to create and manage paid media campaigns and optimize performance.

Nice to Have

• Experience working in hospitality or with Marriott Digital Services is a plus.
• Knowledge of emerging media channels and industry best practices.
• Experience with campaign testing and development of new media services.

Qualifications

• Bachelor's degree (BS/BA) from an accredited university or related experience.

Benefits & Perks

• Bonus program
• Comprehensive health care benefits
• 401(k) plan with up to 5% company match
• Employee stock purchase plan at 15% discount
• Paid time off including sick leave
• Life insurance and group disability insurance
• Travel discounts
• Adoption assistance and paid parental leave
• Health savings account and flexible spending accounts
• Tuition reimbursement
• Pre-tax commuter benefits
• Other life and work wellness benefits
• Potential incentives such as stock awards and deferred compensation plans