Digital Analytics Manager

About the Role

Key Responsibilities

• Lead global digital marketing efforts for a diverse portfolio of brands.
• Execute digital marketing functions including web management, promotional campaigns, social media engagement, paid media strategies, and search optimization.
• Develop strategies for data analysis and reporting to improve marketing effectiveness.
• Select, configure, and implement advanced analytics solutions to enhance marketing insights.
• Analyze performance data from channels such as website, e-commerce, CRM, and social listening to understand customer behavior and sales trends.
• Create dashboards and presentations to convey actionable insights to technical and non-technical audiences.
• Build and maintain detailed reports and dashboards in Power BI and Excel focusing on KPIs across various data sources.
• Ensure data accuracy and integrity across all marketing platforms and tools.
• Use web analytics tools effectively to analyze large datasets across platforms.
• Collaborate with global teams to monitor campaign KPIs and data sources.
• Work with teams on tagging and pixel implementation using Google Tag Manager for accurate tracking.
• Design, implement, and analyze A/B tests to optimize marketing strategies and personalize user experiences.
• Identify opportunities to improve conversion rates and increase sales.
• Manage development of dashboards and analysis to support strategic decision-making.
• Educate senior leadership on digital and multichannel customer trends.
• Conduct data audits to ensure data hygiene and troubleshoot data feeds and integrations.

Requirements

• Prefer a Bachelor's Degree in Marketing, Business Analytics, Data Science, Statistics, or a related field.
• Between 1-3 years of experience in Power BI, Tableau, Google Analytics 4.
• Between 1-3 years of experience in data analysis and reporting.
• Experience in the Consumer Packaged Goods (CPG) industry is preferred.

Qualifications

• Bachelor's Degree in a relevant field (preferred)

Benefits & Perks

• Competitive total compensation
• Estimated annual salary of $116,250 - $155,000 depending on skills, qualifications, experience, and work location