DIGITAL & BROADCAST SALES ASSISTANT - WWBT

Gray TV

Richmond, VA

Full Time

Entry Level

9 days ago

Job Description

About the Role

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes top-rated television stations, digital media properties, and production companies. WWBT 12 On Your Side is the Gray-owned NBC-affiliated television station in Richmond, VA, committed to quality news, programming, and community engagement, serving Central VA and beyond.

Key Responsibilities

Accurately input digital and broadcast orders into WideOrbit and other systems.
Request, update, and monitor creative scheduling for both digital and on-air campaigns.
Assist with campaign setup, execution, and creative development across digital and broadcast platforms.
Provide research and actively participate in the onboarding process for digital and broadcast campaigns.
Monitor pacing, effectiveness, and delivery of digital and broadcast advertising campaigns.
Act as a liaison with third-party vendors for digital and broadcast products.
Work closely and maintain proactive communication with the Sales Team, Sales Managers, and the Traffic Department.
Assist in maintaining and updating sales and marketing materials for digital and broadcast initiatives.
Support special projects, station events, and promotions as assigned.
Perform additional duties as assigned by the Director of Sales and/or Multi-Media Sales Managers.

Requirements

Highly organized and proactive with strong initiative.
Capable of prioritizing, multitasking, and performing in a fast-paced, deadline-driven environment.
Excellent communication and listening skills.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Familiarity with WideOrbit and CRM tools is preferred.
Detail-oriented and accuracy-focused.

Nice to Have

Familiarity with WideOrbit and CRM tools.

Working at Gray TV

Gray Media provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics. The company emphasizes a drug-free workplace and encourages vaccination against COVID-19. Gray Media promotes a nondiscriminatory, harassment-free work environment and complies with all applicable laws governing employment practices.

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