Digital Brand Specialist

About the Role

Key Responsibilities

• Provides digital content for online forums.
• Coordinates HPU constituents including students and parents to post content on digital platforms.
• Oversees public relations on parent social media platforms including Facebook, exercising independent judgment and discretion over important public responses and decisions.
• Collaborates with various departments to ensure a positive and quick resolution to issues and concerns of parents and families.
• Maintains processes, standards, and data management procedures set by the Office of Communication for reporting.
• Monitors and responds as HPU Concierge Connector on HPU Parents Facebook pages, other parent forums, and under HPU official accounts in a consistent voice and tone.
• Acts as the first point of contact in digital forums, representing the HPU experience and brand.
• Maintains a positive work atmosphere by acting and communicating effectively.
• Performs other duties as assigned.

Requirements

• Bachelor's degree preferred in English, Communications, or related field.
• 2 years of customer service experience in a business with a reputation for first-class customer service.
• Proficient with Facebook and other social media platforms.
• 1 year of experience in content writing.
• Ability to create statements on behalf of the University to post in online forums.
• Ability to communicate in a positive manner.
• Ability to execute multiple job functions.
• Ability to focus on details and prioritize.
• Proficiency with Microsoft products and willingness to learn various computer programs.
• Proficiency in technology and quick to learn new software.
• Strong communication skills.

Nice to Have

• Experience with retail, service industry, or public relations.

Qualifications

• Bachelor's degree in English, Communications, or related field (preferred).