Digital Communications Developer

About the Role

Key Responsibilities

• Responsible for the planning, building, testing, and deployment of customer-facing dynamic email communications, including framework and automations to enable enterprise personalized communications.
• Lead the development of a comprehensive email program, including targeted/segmented content, personalized content, and automated trigger emails.
• Oversee a team who executes new email campaigns from initial concept through end-to-end coding and campaign ID tagging within email service provider platforms.
• Drive technical projects and provide leadership in an innovative and fast-paced environment.
• Work with internal and external stakeholders to build scalable platforms that enable personalized digital communications.
• Develop ways to create dynamic email content based on customer history, targeting, A/B split testing, live content, and more.

Requirements

• Any understanding of and experience working with large databases.
• Any experience using Adobe Analytics.
• Any experience with email marketing reputation and list hygiene tools (e.g., Litmus, Return Path).
• 5+ years of experience coding complex email campaigns with a high level of personalization and understanding of the email marketing lifecycle.
• Exemplary skills in HTML, AMPscript (Salesforce), and CSS coding for email.
• Understanding of database table design and structure.
• High degree of accuracy and attention to detail.
• Ability to multi-task and set priorities.
• Ability to adapt to changing and evolving business requirements and objectives.
• Strong quantitative skills to analyze data and make informed decisions.
• Thorough knowledge of email, push notifications, and SMS/MMS including channel regulations; thorough knowledge of CAN SPAM Act.

Nice to Have

• Bachelor's Degree in marketing, business, computer science, or related area.
• Any experience using Marketing Cloud solution.
• Any experience with major ESP providers, Salesforce preferred.

Qualifications

• Bachelor's degree in marketing, business, computer science, or related area.