Digital Content and Social Media Strategist

About the Role

Key Responsibilities

• Develop and implement a comprehensive digital content strategy across platforms such as Instagram, Facebook, TikTok, Twitter/X, LinkedIn, and YouTube, with tailored content for undergraduate and graduate audiences.
• Serve as the institutional voice for Alma College's official social media accounts by creating engaging content, fostering dialogue, and responding to inquiries in a timely and brand-consistent manner.
• Oversee strategy and publishing schedule for the college's media channels, ensuring brand-aligned video storytelling and audience engagement.
• Monitor and analyze social media trends, track engagement metrics, and audience behavior to optimize content performance and inform future strategy.
• Coordinate and manage campus photography projects, including headshots, events, and campus life imagery, ensuring consistent visual standards.
• Maintain the college's digital media library and photography archive.
• Produce original content (written, visual, and video) that supports institutional goals and reflects Alma's brand, voice, and tone.
• Build and maintain a strategic content calendar aligned with academic cycles, enrollment campaigns, events, and key college milestones.
• Attend and cover major campus events to capture real-time content and provide post-event engagement materials.
• Recruit, train, and supervise a team of student photographers, videographers, and social media assistants.
• Assist with updates to the college website, internal communications platforms, calendars, and digital signage.
• Support the development of digital ad campaigns for enrollment and engagement, including writing and coordinating content.

Requirements

• Bachelor's degree in communications, digital media, journalism, marketing, art/design, or a related field.
• At least one year of professional experience in digital content creation, social media management, or multimedia storytelling.
• Strong understanding of digital and social media platforms and their strategic use in brand-building and engagement.
• Ability to shoot and edit both video and photography content.
• Excellent written, verbal, and visual communication skills.
• Willingness to work flexible hours, including evenings and weekends, to cover live events.

Nice to Have

• Experience managing social media and/or YouTube content for an organization or institution.
• Familiarity with higher education audiences, including undergraduate and graduate students.
• Experience supervising student workers or content creators.
• Knowledge of tools such as Adobe Creative Suite, Canva, Hootsuite/Later, and video editing software (Premiere Pro, Final Cut, etc.).
• Experience in content strategy, audience segmentation, or data-informed digital marketing.
• Photography experience.
• Experience working with underrepresented, first-generation, Pell-eligible, and diverse populations.

Qualifications

• Educational background as specified in requirements.

Benefits & Perks

• Not explicitly specified in the description.