Digital Content Manager

About the Role

Key Responsibilities

• Serve as primary lead for social media planning inclusive of objectives, strategies, executions and analytics.
• Develop and manage FBM's social media content calendar across multiple platforms.
• Collaborate within the Marketing Team in addition to external teams to create, schedule, and optimize posts, videos, and campaigns.
• Monitor and engage with audiences by managing responses, comments, and inquiries in a timely and professional manner.
• Analyze performance metrics to track effectiveness and continuously improve engagement strategies.
• Create and manage paid social media campaigns, at times independently and at times with external agency partners.
• Create landing page environments as needed for campaigns.
• Develop, edit, and repurpose content across various formats (web, email, social, video, landing pages, internal platforms).
• Ensure brand consistency and compliance across all digital touchpoints.
• Own and manage FBM's Digital Asset Management (DAM) system, ensuring accuracy, organization, and accessibility.
• Maintain version control of digital assets including product designs, marketing collateral, and creative files.
• Partner with cross-functional teams to design and deliver internal content such as product rollouts, feature updates, and training/tutorial materials.
• Support digital adoption by producing clear, engaging, and instructional content.
• Collaborate with leadership and stakeholders to ensure internal messaging aligns with broader business objectives.
• Plan and execute digital campaigns, aligning with FBM's overall marketing strategy.
• Measure and report on campaign performance, providing actionable insights to optimize ROI.
• Leverage analytics tools to refine content strategies and enhance customer conversion.
• Stay current with digital marketing trends, emerging technologies, and social marketing best practices.
• Test new tactics and technologies to enhance social marketing performance and customer engagement.

Requirements

• Bachelor's Degree in Marketing, Communications, Digital Media, or a related field.
• 5+ years of proven experience in digital content management, social media strategy, and campaign execution.
• Strong understanding of digital tools, social media, CRM, marketing automation, SEO, paid media, and analytics platforms.
• Hands-on experience with content management systems (CMS), DAM platforms, and social media scheduling tools.
• Strong project management, organizational, and multitasking skills with the ability to meet deadlines in a fast-paced environment.
• Excellent written and verbal communication skills with a keen eye for detail and storytelling.
• Demonstrated ability to use insights and analytics to guide decision-making and improve content effectiveness.
• Collaborative mindset with the ability to partner across teams and functions.

Nice to Have

• Experience with digital marketing trends and emerging technologies.
• Ability to create engaging multimedia content including videos and landing pages.
• Experience working with external agencies for campaign management.

Benefits & Perks

• Exceptional Benefits Package that includes Medical, Dental, Vision, and a variety of other programs.
• 401(k) Retirement Program with Schwab that features a very generous company match.
• Paid Time Off (PTO) program supporting work-life balance.
• Career Growth Opportunities with ongoing development, mentorship, and advancement potential.
• Wellness Programs supporting physical and mental health.
• Life & Disability Insurance provided by the company along with voluntary plans.
• Employee Assistance Program (EAP) for personal and professional support.
• Recognition Programs and Team Events.
• Training & Development programs to expand skills and advance careers.