Digital Content Marketing Specialist

About the Role

Key Responsibilities

• Develop and execute digital marketing strategies that align with overall marketing goals.
• Create compelling content for lead generation, inbound marketing, and web presence across all channels.
• Implement and measure the effectiveness of marketing campaigns, utilizing A/B testing to optimize performance and achieve ROI and KPI goals.
• Work closely with marketing, product, and sales teams to understand the audience and drive engagement through targeted content.
• Use data insights to craft stories that address customer pain points and resonate with the target audience.
• Assist in digital marketing campaigns, including deploying email marketing efforts, conducting research, and writing SEO-friendly content.
• Create short- and long-form video content, including promotional clips, customer testimonials, explainer videos, and trending social formats (reels, shorts, stories).
• Design, curate, and publish engaging social media posts, including graphics, copy, and short-form video content.
• Engage with audiences on social media platforms like Facebook, Instagram, LinkedIn, and YouTube.

Requirements

• College degree in Marketing, Communications, or a related field.
• Proficiency in generative AI platforms for content creation with the ability to edit for authenticity, tone, and originality.
• 3-5 years of experience in content development.
• Demonstrated expertise in marketing automation tools (CRM, marketing automation, social media).
• Knowledge of social media platforms, scheduling tools, and current trends.
• Strong understanding of persona-based marketing, targeting, and segmentation.
• Excellent active listening and written communication skills, with the ability to influence through writing.
• Proactive attitude with initiative to stay ahead of project timelines.
• Ability to optimize content for SEO, accessibility, and user engagement.

Nice to Have

• Experience with marketing automation tools and CRM systems.
• Knowledge of current social media trends and scheduling tools.
• Experience creating video content for social media platforms.

Qualifications

• College degree in Marketing, Communications, or a related field
• 3-5 years of experience in content development

Benefits & Perks

• Health savings account (HSA)
• Paid holidays (including the day after Thanksgiving, Christmas Eve, and New Year's Eve)
• Paid floating holiday
• Comprehensive health, dental, and vision insurance
• 401(k) plan with company match
• Employee assistance program providing confidential support 24/7