Digital Content Specialist

About the Role

Key Responsibilities

• Write social posts, emails, and other content to engage and maintain an audience, contributing to long-term brand loyalty.
• Manage and update the website using Bloomreach CMS and basic HTML/CSS to keep content current.
• Assist in the design and deployment of marketing emails, including creating email templates with HTML/CSS.
• Contribute to the creation and scheduling of social media content across various platforms.
• Update and manage a centralized database of product instructions for internal and external use.
• Partner with project owners to execute projects from start to finish and build cross-functional relationships.
• Manage assigned projects from idea generation, planning, implementation, follow-up, and evaluation.
• Assist the Marketing Manager in achieving company goals by executing marketing strategies and tactics, including coordinating with staff to promote products and events.
• Prepare and track budgets, monitor spending to maximize return on investment.

Requirements

• Solid understanding of HTML/CSS.
• Familiarity with email marketing platforms such as Pardot, Salesforce Marketing Cloud, or Marketo.
• Excellent written and verbal communication skills.
• Experience with social media management.
• Strong organizational and detail-oriented skills.
• Ability to work cross-functionally with all levels of the organization.
• Highly organized with strong time management skills.
• Understanding of web development, including content, design, and functionality.
• Marketing automation experience (e.g., Pardot, Marketo, Hubspot).
• Basic HTML knowledge and functional skills.
• Proficiency with analytics tools such as Google Analytics.
• Knowledge of spreadsheet and word processing software.
• Familiarity with social media networks (Facebook, YouTube, Twitter, LinkedIn).
• Experience with CRM systems is beneficial.

Nice to Have

• Experience with graphic design skills.

Qualifications

• Preferred: Bachelor's degree (B.A.) in marketing, business, or technology.
• Three years of related experience and/or training.

Benefits & Perks

• Reasonable accommodations may be made for individuals with disabilities.