DIGITAL CONTENT SPECIALIST

Anderson Trucking Service

Saint Cloud, MN

Full Time

Mid Level

60k-82k

14 days ago

Job Description

About the Role

The Digital Content Specialist at Anderson Trucking Service plays a central role in helping driver recruiting grow and thrive by creating content that addresses drivers' fears, worries, and questions when choosing a carrier. The role involves producing and optimizing content across various platforms, analyzing performance metrics, staying ahead of SEO and AI-driven changes, and collaborating with internal teams to bring authentic driver voices forward. This position offers opportunities for skill development, career growth, and contributing to a stable, longstanding company that values creativity, learning, and collaboration.

Key Responsibilities

Create content that speaks directly to drivers' biggest goals, concerns, and questions—building trust before hire and reinforcing confidence for those already driving with us.
Produce and optimize content across blogs, landing pages, email, and beyond—meeting an ambitious publishing cadence.
Dig into analytics every day to measure performance, refine strategy, and ensure content is answering the right questions.
Stay ahead of GEO (Generative Engine Optimization) and AI-driven changes so ATS continues to show up in the right places at the right time as the most trusted carrier to drive for.
Train with technical SEO/GEO experts and immediately apply what you learn.
Collaborate with recruiters, drivers, and internal experts to bring stories to life, answer questions, and bring authentic driver voices forward.

Requirements

Someone obsessed with building trust through publishing transparent and educational content for drivers better than anybody else in the industry.
A self-starter who thrives in a fast-paced content environment and embraces change as an opportunity.
Naturally curious, eager to meet new people through interviewing internal subject matter experts and drivers, and comfortable turning conversations into compelling content.
Confident in adapting strategy using analytics as a daily tool, but always grounded in the bigger purpose of answering drivers' needs.
Resilient and flexible—the kind of person who sees evolving metrics and AI-driven change as fuel, not friction.
Bachelor's degree.

Nice to Have

Experience with SEO/GEO and AI-driven content strategies.
Strong analytical skills and familiarity with performance measurement tools.
Excellent interviewing and storytelling skills.

Qualifications

Bachelor's degree.

Benefits & Perks

Anticipated base salary range of $60,000 to $82,000, determined by experience, education, certifications, and location.
Performance-based incentives that vary depending on individual and company performance.
Comprehensive benefits including health, dental, and vision insurance.
401k retirement savings plan effective after 60 days of employment.
Paid holidays and paid time off.
Access to professional development, wellness programs, and employee assistance resources.

Working at Anderson Trucking Service

Anderson Trucking Service values stability, opportunity, creativity, learning, and collaboration. The company supports employee growth and development, fostering a fun and supportive environment where work matters to drivers, the team, and the company's future.

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