Digital Content Specialist

University of Pittsburgh Medical Center

Pittsburgh, PA

Full Time

Entry Level

45k-76k

about 1 month ago

Job Description

About the Role

UPMC Magee-Womens Hospital is seeking a Full Time Digital Content Specialist to support the MWRIF Marketing/Communications department. This role involves coordinating and developing digital content for online channels such as web, email, and social media. The position is critical to maintaining and enhancing the health of public websites, social media platforms, and email outreach, with a focus on strategic, user-centered digital media to engage prospects, members, and clients during new marketing campaigns. The role offers a hybrid work environment with typically 2 days a week in the office and standard business hours, with hours subject to change based on business needs.

Key Responsibilities

Contribute to reporting and analysis of digital marketing campaigns.
Coordinate day-to-day management with marketing strategists and campaign managers to ensure digital channel updates are consistent with overarching strategy and campaigns.
Apply SEO best practices and related content management techniques to website content.
Partner with Search Engine Specialist to implement SEO content checklist and benchmark performance.
Ensure web properties such as public sites, landing pages, and blogs are accurate, indexed as appropriate, tracked in Google Analytics, and on target for upgrades as needed.

Requirements

Bachelor's degree in Marketing, Marketing Technology, Advertising, Journalism, Communications, Web Development, Digital Marketing, or Search Marketing.
1 year experience producing web content, managing an online presence via social media, email, or digital content management in a corporate communications or related field such as website development, journalism, marketing/advertising, or health sciences.
Familiarity with content management systems, website design principles, and content-related SEO best practices.
Willingness to learn new platforms.
Act 34 licensure, certifications, and clearances.

Nice to Have

Google Analytics Certification.
Experience with professional grade email platforms like IBM, Silver Pop, Exact Target, MailChimp, or Constant Contact.
Experience with Canva, Sprout Social, and Microsoft Office digital platforms.