Digital Content Specialist

About the Role

Key Responsibilities

• Create content for a variety of platforms, including blogs, websites, emails, social media, and other marketing channels
• Manage the distribution of assets created by the video production and graphic design teams to both internal and external outlets
• Execute Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) to enhance Zeeco's digital footprint
• Research industry topics and trends to ensure content is relevant, timely, and appealing to Zeeco's audience
• Proofread/edit content and obtain necessary approvals before publishing
• Keep up with content trends, customer preferences, and advancements in technology
• Manage content calendars and ensure content remains consistent across all platforms
• Create and enforce deadlines according to the editorial calendar
• Support quality control of company materials as they relate to brand standards
• Work with various product groups, global offices, and departments at Zeeco to support the needs of the business
• Manage and maintain an up-to-date inventory of digital content through the Digital Asset Management (DAM) system
• Support additional responsibilities, as needed

Requirements

• Degree in marketing, communications, journalism, or a related field
• Minimum of one year of full-time experience in a professional setting
• Aptitude for learning, thinking critically, and adapting to a fast-paced environment
• Ability to meet critical deadlines
• Strong attention to detail
• Ability to grasp technical concepts
• Experience using content marketing platforms such as HubSpot, Marketo, Pardot, etc.
• Experience using Adobe Creative Cloud
• Experience in executing digital marketing campaigns including social media, email, landing pages, automation, forms, etc.
• Proficiency in Search Engine Optimization (SEO)
• Excellent writing, editing, and proofreading skills
• Excellent communication skills, both verbal and written
• Excellent interpersonal and relationship-building skills
• Passion for marketing and a strong desire to learn and progress in the field
• Team player with a positive attitude

Nice to Have

• 2-5+ years marketing, advertising, social media, journalism, or public relations experience
• Experience using HubSpot and Semrush
• Knowledge of AP style guidelines
• Experience in the oil and energy industry