Digital Content Specialist

About the Role

Key Responsibilities

• Create content that speaks directly to drivers' biggest goals, concerns, and questions—building trust before hire and reinforcing confidence for those already driving with us.
• Produce and optimize content across blogs, landing pages, email, and beyond—meeting an ambitious publishing cadence.
• Dig into analytics every day to measure performance, refine strategy, and ensure content is answering the right questions.
• Stay ahead of GEO (Generative Engine Optimization) and AI-driven changes so ATS continues to show up in the right places at the right time as the most trusted carrier to drive for.
• Train with technical SEO/GEO experts and immediately apply what you learn.
• Collaborate with recruiters, drivers, and internal experts to bring stories to life, answer questions, and bring authentic driver voices forward.

Requirements

• Someone obsessed with building trust through publishing transparent and educational content for drivers better than anybody else in the industry.
• A self-starter who thrives in a fast-paced content environment and embraces change as an opportunity.
• Naturally curious, eager to meet new people through interviewing internal subject matter experts and drivers, and comfortable turning conversations into compelling content.
• Confident in adapting strategy using analytics as a daily tool, but always grounded in the bigger purpose of answering drivers' needs.
• Resilient and flexible—the kind of person who sees evolving metrics and AI-driven change as fuel, not friction.

Nice to Have

• Experience with SEO/GEO and AI-driven content strategies.
• Strong analytical skills and familiarity with digital marketing tools.
• Excellent communication and interviewing skills.

Qualifications

• Relevant experience in digital content creation, SEO, or related fields.
• Experience with analytics tools and content optimization.
• Ability to adapt strategy based on performance data.

Benefits & Perks

• Anticipated base salary range of $60,000 to $82,000, determined by experience, education, certifications, and location.
• Performance-based incentives that vary depending on individual and company performance.
• Comprehensive benefits including health, dental, and vision insurance.
• 401k retirement savings plan effective after 60 days of employment.
• Paid holidays and paid time off.
• Access to professional development, wellness programs, and employee assistance resources.
• Supportive environment that values growth, learning, and collaboration.