Digital Content Specialist

About the Role

Key Responsibilities

• Plan and produce short- and long-form written, video, photographic, and audio content for websites and social media channels, aligning with organizational missions, visions, and strategic plans.
• Enhance online engagement by monitoring comments, conversing with followers, moderating discussions, and managing audience development initiatives such as social live streams.
• Write compelling copy for various website sections, including programs, services, careers, technology, and news posts.
• Manage the content calendar for the department and collaborate with colleagues to gather content and information.
• Create and manage video and photography content for digital formats to support organizational missions and strategic initiatives.
• Create short-format videos that amplify and strengthen brand messages.
• Assist with content creation and editing of external emails to stakeholders and audiences, managing the email content calendar.
• Attend and cover key events or coordinate coverage, including some weekend and night work.
• Manage online reputation through tools and resources, ensuring listings are accurate, SEO-optimized, and enhanced for AI/LLM purposes.
• Respond to comments, route service-recovery opportunities internally, and generate localized content for online listings.
• Collect, analyze, and communicate metrics and insights to inform content strategies and optimize efforts.
• Perform other duties as assigned, including communications support.

Requirements

• Bachelor's degree in journalism, communications, or a relevant field.
• 3+ years of experience writing in print or digital news media, including content optimization for SEO and accessibility.
• Experience with CMS and/or CRM systems; WordPress experience preferred.
• Familiarity with analytics tools such as Google Analytics.
• Knowledge of Adobe, Canva, and/or other design solutions.

Nice to Have

• Experience with WordPress.
• Experience with analytics tools like Google Analytics.
• Knowledge of Adobe and Canva or other design solutions.

Qualifications

• Bachelor's degree in journalism, communications or a relevant field.
• 3+ years of experience in digital or print media.