Digital Content Specialist

About the Role

Key Responsibilities

• Build and nurture relationships with staff, clients, volunteers, and advocates to capture and tell authentic stories that illustrate community impact.
• Write and edit stories, social media copy, newsletters, and other communications tools that highlight Catholic Charities' work and generate constituent support.
• Assist in the planning and production of photo and video materials that support storytelling, campaigns, and mission-driven initiatives.
• Manage and execute the content calendar for Catholic Charities' social media accounts including Facebook, Twitter, LinkedIn, YouTube, and Instagram.
• Create, schedule, and publish engaging content to increase audience reach, engagement, and support while maintaining consistent brand voice and tone.
• Monitor audience interaction and platform performance to optimize content strategies and elevate community engagement.
• Respond to social media inquiries and interactions in alignment with agency messaging and service standards.
• Collaborate with cross-functional teams to manage and update website content, ensuring accuracy and accessibility.
• Support the development and maintenance of content on internal SharePoint pages.
• Track and analyze social media, web, and content performance data to assess effectiveness and inform future strategies.
• Provide regular reports with insights and actionable recommendations to improve engagement, reach, and impact across digital platforms.

Requirements

• Bachelor's degree in communications, journalism, marketing, public relations, or a related field.
• Minimum of four (4) years of professional experience in communications, social media management, public relations, or a related field.
• Demonstrated ability to create compelling social media content and manage social media accounts to drive engagement and growth.
• Excellent verbal and written communication skills with attention to detail.
• Ability to translate complex topics into accessible, mission-aligned content.
• Experience creating high-quality digital and print content across multiple platforms.
• High proficiency with digital production software, content management systems, scheduling tools, and social media analytics tools.
• Ability to capture and edit photos and videos for digital platforms.
• Ability to work collaboratively with individuals from diverse backgrounds.
• Flexibility to work early mornings, evenings, and weekends as needed.

Nice to Have

• Experience with Adobe Creative Cloud (Photoshop, Premiere Pro, Illustrator) and/or Final Cut Pro.
• Experience with Salesforce, WordPress, and SharePoint.
• Familiarity with web content strategy, user experience, and SEO best practices.
• Ability to analyze data and generate reports to refine digital content strategies.
• Knowledge of issues related to poverty, homelessness, and social justice.

Qualifications

• Bachelor's degree in a relevant field.
• At least four years of professional experience in related fields.

Benefits & Perks

• Competitive salary range of $66,000 - $72,000 annually.
• Hybrid remote work arrangement.
• Full-time, salaried, exempt position.