Digital Content Specialist

Anderson Trucking Service

Saint Cloud, MN

Full Time

Mid Level

60k-82k

14 days ago

Job Description

About the Role

As a Digital Content Specialist at Anderson Trucking Service Inc, you'll play a central role in helping driver recruiting grow and thrive by creating content that addresses the real fears, worries, and questions drivers have when choosing a carrier to drive for. This role involves producing and optimizing content across various platforms, analyzing performance metrics, and staying ahead of SEO, GEO, and AI-driven changes to ensure ATS remains a trusted carrier in the industry. The position offers opportunities for skill development, collaboration with internal teams, and contributing to the success of drivers and the company in a stable, longstanding organization.

Key Responsibilities

Create content that speaks directly to drivers' biggest goals, concerns, and questions—building trust before hire and reinforcing confidence for those already driving with us.
Produce and optimize content across blogs, landing pages, email, and beyond—meeting an ambitious publishing cadence.
Dig into analytics every day to measure performance, refine strategy, and ensure content is answering the right questions.
Stay ahead of GEO (Generative Engine Optimization) and AI-driven changes so ATS continues to show up in the right places at the right time as the most trusted carrier to drive for.
Train with technical SEO/GEO experts and immediately apply what you learn.
Collaborate with recruiters, drivers, and internal experts to bring stories to life, answer questions, and bring authentic driver voices forward.

Requirements

Someone obsessed with building trust through publishing transparent and educational content for drivers better than anybody else in the industry.
A self-starter who thrives in a fast-paced content environment and embraces change as an opportunity.
Naturally curious, eager to meet new people through interviewing internal subject matter experts and drivers, and comfortable turning conversations into compelling content.
Confident in adapting strategy using analytics as a daily tool, but always grounded in the bigger purpose of answering drivers' needs.
Resilient and flexible—the kind of person who sees evolving metrics and AI-driven change as fuel, not friction.

Nice to Have

Experience with SEO/GEO and AI-driven content strategies.
Strong analytical skills and familiarity with performance measurement tools.
Excellent interviewing and storytelling skills.

Qualifications

Relevant experience in digital content creation, SEO, or related fields.
Ability to analyze performance metrics and adapt strategies accordingly.
Strong communication and interviewing skills.

Benefits & Perks

Competitive salary range of $60,000 to $82,000 based on experience and qualifications.
Performance-based incentives.
Comprehensive benefits including health, dental, and vision insurance.
401(k) retirement savings plan.
Paid holidays and paid time off.
Access to professional development, wellness programs, and employee assistance resources.

Working at Anderson Trucking Service

At Anderson Trucking Service, employees work alongside a fun, supportive marketing team that values creativity, learning, and collaboration. The company has a long-standing history of stability and growth, supporting employee development and emphasizing the importance of work that matters—helping drivers succeed and making a real difference in their careers.

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