Digital Content Specialist

About the Role

Key Responsibilities

• Build and execute a social media strategy through research, benchmarking, messaging, and audience identification.
• Research audience preferences and discover current trends to ensure maximum effectiveness of social media efforts.
• Write, develop, and strategize online content production and scheduling.
• Create and maintain university social media pages and profiles.
• Create, edit, publish, and share content daily, including original text, images, and videos.
• Moderate user-generated content and messages based on policies.
• Assist with crisis management, bad reviews, and negative news communications.
• Track and analyze monthly analytics reports to gain insights into traffic, demographics, and effectiveness.
• Collaborate with other departments to manage reputation, coordinate promotions, and increase reach.
• Train co-workers and campus members to use social media effectively.
• Purchase ads and promote posts when needed.
• Create videos for programs and special events.
• Photograph headshots, campus events, students, staff, and faculty using departmental equipment.
• Collaborate with the in-house Marketing and Graphic Design team to produce graphics reflecting current campaigns and design schemes.

Requirements

• Bachelor's degree in graphic design, digital media, or a closely related area (preferred).
• Experience in photography, videography, and production (preferred).
• Experience with graphic design and prototyping tools.
• Ability to understand and communicate brand ethos through digital designs.
• Innovative problem-solving skills for visual challenges.
• Effective teamwork across departments.
• Keen eye for detail and accuracy in design outputs.
• Ability to manage multiple projects and meet deadlines.
• Flexibility to work weekends.
• Strong decision-making and communication skills.
• Results-driven and metrics-focused.

Nice to Have

• Experience with Adobe Creative Suite programs such as Photoshop, Illustrator, and InDesign.
• Familiarity with Canva or Adobe Express.

Qualifications

• Bachelor's degree in graphic design, digital media, or a related field (preferred).

Benefits & Perks

• Medical, dental, and vision insurance.
• Health Savings Account with employer incentive contribution.
• Employer Paid and Supplemental Life Insurance.
• Short-Term and Long-Term Disability.
• 403b Retirement plan with Employer Match.
• Time Off (annual and sick leave).
• Observed Holidays.
• Tuition Assistance and Reimbursement.
• Employee Assistance Program.