Digital Content Specialist

Riot New Media Group

Portland, OR

Full Time

Mid Level

7 days ago

Job Description

About the Role

The Digital Content Specialist is responsible for planning, producing, and publishing engaging digital content across Riot New Media Group's social media platforms and content channels. This highly collaborative role helps shape the company's voice and grow its online presence by crafting content that connects with the audience and supports editorial and business goals. The position requires strong creative instincts, comfort with digital platforms and trends, and an eye for compelling storytelling. The specialist will participate in campaign strategy, performance analysis, and contribute to content success across web, newsletters, and podcasts, ensuring content meets the needs of both new and returning readers.

Key Responsibilities

Research and identify key audience segments and platform-specific strategies
Produce and publish content across digital channels including short-form video, social media, newsletters, and website
Develop and manage editorial calendars for social and digital content
Contribute to digital media campaigns that drive awareness, engagement, and subscriptions
Monitor performance metrics and adjust content strategies accordingly
Collaborate closely with editorial, product, and sales teams
Stay up to date on digital trends and platform changes
Participate in company-wide initiatives as appropriate
Conduct a full audit of social media presence
Support community building efforts by responding to comments, DMs, and surfacing UGC
Perform content cleanup and optimization on platforms targeted for growth
Work with freelancers and partners to produce digital content as needed

Requirements

High school degree or equivalent
Knowledge of general business productivity tools
Demonstrated success growing and engaging a social audience, especially on Instagram and TikTok
Strong understanding of current trends in social video, bookish internet culture, and content strategy
Excellent writing skills with a sharp, adaptable voice
Experience with basic design tools and scheduling tools (bonus: experience with Canva and CapCut)
Highly organized and able to manage multiple projects and deadlines
Self-starter who thrives in a collaborative, creative environment

Nice to Have

Experience in book publishing, literary media, or a deep personal interest in books and reading

Qualifications

2-5 years of relevant experience

Benefits & Perks

Salary of $63,000.00 annually
Hybrid work location
Full-time position

Working at Riot New Media Group

Employees must demonstrate the company's values as stated in the mission statement, contribute in a collaborative and open-minded manner, and have the ability to give and receive candid feedback. Candidates should practice flexibility and adaptability as company processes evolve, and exhibit resourcefulness and problem-solving skills. The company emphasizes a commitment to learning, social justice, feminism, and inclusivity. It is an open-book management organization that encourages working in a collaborative, cross-departmental setting, reporting on KPIs, asking questions, taking ownership, and contributing to the organization's success.

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