Digital Content Strategist

About the Role

Key Responsibilities

• Partner with the Senior Marketing Manager to develop quarterly digital content strategies that align with organizational goals, campaigns, and seasonal priorities.
• Identify emerging opportunities and trends in digital media to enhance audience engagement and drive measurable results.
• Ensure strategies are cohesive across platforms including social media, email, blogs, web, and video.
• Manage the Zoo's email marketing, including content strategy, copywriting, editing, design, scheduling, and performance tracking for email campaigns.
• Write and edit copy for press releases, media advisories, event announcements, blog articles, feature stories, conservation updates, advertising copy, web content, and promotional materials.
• Act as the first line of quality control for all digital content developed by marketing coordinators, including copy-editing, fact-checking, and reviewing for brand voice, tone, grammar, accessibility, and accuracy.
• Lead the execution of the Zoo's social media presence.
• Photograph and shoot videos of various park assets including animals, gardens, events, and guest interactions.
• Update and optimize the Zoo's photo and video library.
• Stay up to date on online trends, habits, and behaviors to inform digital content and strategy recommendations.
• Gather and track social analytics data and deliver regular reports on social media activities.
• Field requests from internal departments and propose solutions aligned with digital marketing strategy and business initiatives.
• Serve as a Zoo ambassador for community events, as assigned.

Requirements

• Bachelor's degree, preferably in marketing, communications, public relations, or a related field, or an equivalent combination of education, training, and experience.
• 3-5 years of professional experience in marketing, writing, or content creation with a strong portfolio.
• Exceptional writing, editing, and proofreading abilities with audience-specific messaging skills.
• Demonstrated experience managing social media channels, developing campaigns, and producing multimedia content.
• Detail-oriented with the ability to produce high-quality work under tight deadlines.
• Strong understanding of strategic communications and trends.
• Willingness to learn and try new things.
• Photography, videography, and editing skills are a plus.

Nice to Have

• Photography, videography, and editing skills.

Qualifications

• Bachelor's degree in marketing, communications, public relations, or related field.