Digital Content Strategist

Pennsylvania State University

State College, PA

Full Time

Mid Level

62k-90k

6 days ago

Job Description

About the Role

The Pennsylvania State University's Office of Strategic Communications is seeking a Digital Content Strategist to help align effective storytelling with Penn State brand messaging and digital strategy across the institution's flagship web platforms, including psu.edu and news.psu.edu. The role involves building page strategies, collaborating with internal partners, and ensuring content aligns with the University's digital and brand goals, particularly in high-impact areas such as enrollment management and institutional reputation. The position offers flexibility for remote or hybrid work arrangements and is part of a fully integrated, award-winning marketing and public relations team dedicated to advancing the University's reputation and engagement efforts.

Key Responsibilities

Develop and implement user-first content strategies aligned with institutional goals
Plan and manage editorial calendars and determine appropriate content types
Create, review, and optimize website content for clarity, SEO, and accessibility
Organize content within a complex information architecture
Analyze performance metrics in collaboration with Strategic Communications' analytics team
Ensure content reflects brand voice and editorial standards
Work with business partners to clarify messaging for external audiences
Collaborate with technical teams to support accessibility and performance goals
Use web content management systems to update and manage content
Document strategy decisions and content governance practices

Requirements

Excellent writing and editing skills, with strong attention to clarity, tone, and grammar
Proven experience writing engaging website and online marketing content
Experience with SEO and content performance tools like Google Analytics
Familiarity with content hierarchies and style guides
Familiarity with navigation, redirects, and site audit tools
Ability to manage multiple projects and collaborate with cross-functional teams
Knowledge of digital accessibility standards and content management systems
Strategic thinking and experience aligning content with business needs
Bachelor's Degree
3+ years of relevant experience

Nice to Have

Experience working in higher education or large institutional environments
Knowledge of web analytics and content optimization tools
Experience with user experience and design collaboration

Qualifications

Bachelor's Degree
3+ years of relevant experience

Benefits & Perks

Competitive salary range of $61,800.00 - $89,600.00
Comprehensive medical, dental, and vision coverage
Robust retirement plans
Substantial paid time off including holidays, vacation, and sick leave
75% tuition discount for employees and eligible family members

Working at Pennsylvania State University

Penn State's Office of Strategic Communications is a fully integrated, award-winning team committed to innovative strategy and measurable goals. The division values diversity, inclusion, and a culture of belonging, emphasizing respect, equity, and engagement across a large, diverse university community. They foster a collaborative environment that supports professional growth and excellence in communication and marketing efforts.

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