Digital Content Strategist

Commonwealth Of Pennsylvania

State College, PA

Full Time

Mid Level

62k-90k

3 days ago

Job Description

About the Role

Penn State's Office of Strategic Communications is seeking a Digital Content Strategist to help align effective storytelling with Penn State brand messaging and digital strategy across the institution's flagship web platforms, including psu.edu and news.psu.edu. The role involves building page strategies, collaborating with internal partners, and ensuring content aligns with the University's digital and brand goals, particularly in high-impact areas such as enrollment management and institutional reputation. The position offers flexibility for remote or hybrid work and is part of a fully integrated, award-winning marketing and public relations team committed to innovative strategy and measurable goals.

Key Responsibilities

Develop and implement user-first content strategies aligned with institutional goals
Plan and manage editorial calendars and determine appropriate content types
Create, review, and optimize website content for clarity, SEO, and accessibility
Organize content within a complex information architecture
Analyze performance metrics in collaboration with Strategic Communications' analytics team
Ensure content reflects brand voice and editorial standards
Work with business partners to clarify messaging for external audiences
Collaborate with technical teams to support accessibility and performance goals
Use web content management systems to update and manage content
Document strategy decisions and content governance practices

Requirements

Excellent writing and editing skills, with strong attention to clarity, tone, and grammar
Proven experience writing engaging website and online marketing content
Experience with SEO and content performance tools like Google Analytics
Familiarity with content hierarchies and style guides
Familiarity with navigation, redirects, and site audit tools
Ability to manage multiple projects and collaborate with cross-functional teams
Knowledge of digital accessibility standards and content management systems
Strategic thinking and experience aligning content with business needs
Bachelor's Degree
3+ years of relevant experience; or an equivalent combination of education and experience

Qualifications

Bachelor's Degree
3+ years of relevant experience or an equivalent combination of education and experience

Benefits & Perks

Competitive salary range of $61,800.00 - $89,600.00
Comprehensive medical, dental, and vision coverage
Robust retirement plans
Substantial paid time off including holidays, vacation, and sick leave
75% tuition discount for employees and eligible spouses and children

Working at Commonwealth Of Pennsylvania

Penn State's Office of Strategic Communications is a fully integrated, award-winning team committed to innovative strategy and measurable goals. The division values diversity, talent, and excellence, and aims to strengthen and protect the university's reputation through branding, marketing, internal and external communications, and engagement initiatives. The organization emphasizes a culture of inclusion, respect, and belonging, supporting equity initiatives and providing opportunities for community members to thrive.

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