Digital Content Strategist

San Diego Rescue Mission

San Diego, CA

Full Time

Mid Level

75k-80k

5 days ago

Job Description

About the Role

The Digital Content Strategist at San Diego Rescue Mission is a key member of the Marketing team responsible for crafting compelling narratives, both written and video, to engage audiences and motivate action. The role involves setting digital storytelling strategies, developing content campaigns, and providing creative leadership to enhance digital marketing, brand awareness, and audience engagement, all while supporting the organization's mission to provide hope and healing to those experiencing homelessness.

Key Responsibilities

Serve as a Member of the Marketing Team and meet regularly with the Marketing Team and Programs Department
Collaborate to execute strategic, creative campaigns
Support fundraising and cultivation goals through compelling digital content
Help achieve department revenue goals through engaging storytelling
Ensure on time delivery of assets to meet campaign launch timelines
Develop and execute creative digital content strategies for organic growth across platforms (Instagram, Facebook, LinkedIn)
Lead creative direction for expanding SDRM's presence on TikTok and YouTube Shorts
Produce high-quality short-form videos using DSLR cameras, Adobe Premiere Pro or similar software
Pitch and produce story-driven content series that highlight transformation, impact, and hope
Stay current on social trends, algorithm changes, and best practices
Write strong captions, hook lines, and call-to-actions that drive engagement
Ensure content aligns with brand guidelines, campaign goals, and strategic themes
Regularly track and deliver performance reports on social media, email, and digital marketing campaigns
Support creative development for seasonal appeals, event promotions, and ministry highlights
Contribute written content and collaborate on campaign ideation
Maintain consistency in voice, tone, and visual storytelling across platforms
Provide content assets to support the Marketing Coordinator and agency partners
Capture photo/video at events, behind the scenes, and on site as needed
Help brainstorm and build pre/post-event content plans with the marketing team
Create event recap reels and visual assets for donor-facing follow-up

Requirements

Bachelor's degree in Photography, Communications, Digital Media, Digital Marketing, Journalism or related field
3-4+ years of digital content creation and organic social strategy experience
Demonstrated success producing short-form video (Reels, TikTok, etc.)
Proficiency with DSLR cameras and Adobe Premiere Pro
Excellent writing and verbal communication skills
Highly proficient with Microsoft Office products and PC platforms
Skilled at editing, post-production, and publishing across platforms
Creative thinker with strong visual storytelling instincts
Self-starter with strong project management and attention to detail
Team player with a positive attitude and adaptability
Excellent time management, judgment, and decision-making skills
Ability to work some evenings or weekends and travel locally for events and content collection
Comfort working in environments with vulnerable populations and maintaining confidentiality

Nice to Have

Nonprofit, faith-based, or recovery community experience

Working at San Diego Rescue Mission

At the San Diego Rescue Mission, we are driven by a profound belief in compassion, service, and the transformative power of Jesus' love. Our mission goes beyond charity; it is a calling to love our neighbors and provide hope and healing to those experiencing homelessness. We are committed to creating a holistic approach to recovery and rehabilitation, ensuring that our programs serve as safe havens for men, women, and children in need.

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