DIGITAL DIRECTOR OF MARKETING (TEMP)

About the Role

Key Responsibilities

• Oversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions.
• Oversee the development and execution of marketing and promotional plans for artists.
• Develop new strategies for the marketing spend and roll out long-term marketing initiatives.
• Collaborate with Finance to track expenses and invoices.
• Generate budgets based on past experiences, current situations, and future trends.
• Take prompt action to avoid budget variances by booking and tracking advertising and media.
• Book and account for advertising and media ensuring funds are allocated to correct partners.
• Conduct marketing research and compile businesses for promotions based on fan interest/demographics including influencers.
• Build and cultivate relationships within the industry to represent touring.
• May be responsible for other duties on the day of the show, including overseeing house photographers, managing venue websites, live social media updates, escorting media, coordinating meet and greets, and managing guest lists.

Requirements

• BA/BS Degree (4-year) (Advanced Degree Preferred).
• 6-8 years of experience.
• Strong knowledge of social media and online marketing initiatives and strategies.
• Knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook).
• Ability to demonstrate creativity and documented immersion in Social Media.
• Exceptional interpersonal skills with the ability to build and cultivate relationships.
• Must be detail-oriented, able to multi-task in a fast-paced environment, and manage multiple campaigns and projects at once.
• Knowledge of the music industry and artist demographics is preferred.

Nice to Have

• Knowledge of the music industry and artist demographics.

Qualifications

• BA/BS Degree (4-year) (Advanced Degree Preferred).
• 6-8 years of experience.

Benefits & Perks

• Medical, dental, and vision insurance.
• Paid holidays, vacation, and sick time.
• Company-paid basic life insurance and voluntary life insurance.
• Parental leave.
• 401k Plan with a current employer match of 3%.
• Flexible spending and health savings account options.
• Wellness offerings.