Digital Engagement Specialist

Nothing Bundt Cakes

Sterling Heights, MI

Full Time

Entry Level

about 2 months ago

Job Description

About the Role

The Digital Engagement Specialist at Nothing Bundt Cakes is responsible for managing and growing the company's social media presence across platforms such as Facebook and TikTok. This role focuses on creating engaging content, fostering community interaction, and amplifying the brand's voice in alignment with the company's core values. Additionally, the position includes entry-level digital marketing tasks to support overall brand visibility and customer engagement.

Key Responsibilities

Oversee daily operations of all social media accounts, including Facebook and TikTok.
Create, schedule, and publish engaging and on-brand content, including posts, videos, and stories.
Respond to comments, messages, and inquiries in a timely and friendly manner.
Monitor trends and analytics to optimize engagement and growth strategies.
Collaborate with bakery staff to capture authentic and high-quality content showcasing products, team culture, and guest experiences.
Develop creative digital campaigns to promote new products, seasonal specials, and in-store promotions.
Ensure all social media visuals, captions, and messaging align with the bakery's brand voice and values.
Edit and enhance images/videos to maintain a professional and appealing online presence.
Partner with team members to highlight guest stories and special moments at the bakery.
Assist in executing email marketing campaigns and promotional outreach.
Support online advertising efforts, such as boosting posts and running targeted ads.
Track performance metrics and provide reports on key insights and campaign effectiveness.
Assist with special marketing projects as needed.
Create uniform documents across all bakeries utilizing NBC branded materials.
Foster a positive online community by interacting with guests and responding to feedback.
Encourage user-generated content and engagement through contests, giveaways, and hashtag campaigns.
Collaborate with team members to promote in-store events and special promotions via digital channels.

Requirements

Strong understanding of social media trends, best practices, and analytics tools.
Creative thinker with an eye for aesthetics and storytelling.
Ability to multitask and manage content calendars efficiently.
Strong communication and interpersonal skills.
Basic knowledge of digital marketing tools (email marketing, paid social ads, etc.).
Experience with photo and video editing tools (Canva, CapCut, Adobe, or similar).
Interest in social media management, content creation, or digital marketing.
Passion for social media, branding, and guest engagement.
Work availability to work flexible hours, including weekends and occasional evenings, and attend bakery events to capture content and engage with guests.

Nice to Have

Experience in the food, hospitality, or retail industry is a plus.

Benefits & Perks

Employee discounts
Flexible schedule
Free uniforms
Opportunity for advancement

Working at Nothing Bundt Cakes

From "Happy Birthday" to "Just Because," Nothing Bundt Cakes is committed to bringing joy to our guests and communities and helping make every celebration sweeter. Each bakery offers a warm and welcoming work environment with team members who embody this joy-filled brand and possess a Servant's Heart, the Spirit of a Champion, and the ability to make Genuine Connections. The company values include a Servant's Heart, Spirit of a Champion, Genuine Connections, Open Communication, Attention to Detail, Bring The Joy, and Do The Right Thing. Flexible work from home options are available, and the company emphasizes a culture of joy, service, and community engagement.

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