Digital Engagement Specialist
Smithsonian Institution
Job Description
About the Role
This position is in the Office of Digital Transformation (ODT), Smithsonian Institution (SI). SI is a diverse museum and research complex dedicated to the increase and diffusion of knowledge. SI builds on its foundational mission by using digital tools and platforms to share its art, artifacts, research, and educational programs with millions in the U.S. and around the world who cannot visit its museums, galleries, libraries, or the National Zoological Park in person. ODT is responsible for making SI a digitally empowered Institution that builds purposeful connections between the knowledge we share and the people we serve, inviting every household, classroom, and community around the globe on a lasting journey to explore, learn, and find meaning together. An integral part of this digital transformation is the implementation of a pan-institutional CRM solution. The Smithsonian Institution's Office of Digital Transformation (ODT) is looking for a Salesforce Marketing Cloud Administrator to play a key role in executing complex marketing strategies, developing, maintaining, and enhancing marketing automation via Marketing Cloud, and translating business requirements into effective technology solutions.
Key Responsibilities
- Configure, implement, and maintain Smithsonian's implementation of Salesforce Marketing Cloud, including connections with other Salesforce components (e.g., Sales, Service, and Data Clouds), third-party integrations, and configuration and administration of multiple business units.
- Design, test, build, and showcase data integrations, queries, automations, journeys, and reports.
- Support development of Marketing Cloud Personalization components such as templates, content zones, third-party integrations, and triggers.
- Create and manage email campaigns, customer journeys, and personalized content.
- Collaborate with SI-wide digital engagement teams to develop digital proficiencies, shared services, digital engagement journeys, channels, and automations.
- Manage Smithsonian's Digital Marketing (Salesforce Marketing Cloud) processes, review governance and compliance related to digital communications and engagement.
- Provide guidance on best practices and design patterns related to digital engagement, preference/opt-in handling, automation, testing, and data management.
- Stay up to date with the latest Salesforce Marketing Cloud releases, features, and industry best practices to continuously improve marketing automation capabilities.
Requirements
- Salesforce Marketing Cloud Admin certification.
- Proficient experience with Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio.
- Strong understanding of marketing automation principles and best practices.
- Experience with HTML/CSS, SQL, and AMPscript for email template customization.
- Excellent analytical skills to measure and optimize campaign performance.
- Detail-oriented with the ability to coordinate with multiple stakeholders and manage multiple projects.
- Experience with Sales Cloud, Salesforce Lightning, or Salesforce CRM.
- Preferred: Experience working in Nonprofit and/or Federal environments.
Nice to Have
- Experience working in Nonprofit and/or Federal environments.
Qualifications
- All academic degrees and coursework must be from accredited or reaccredited institutions.
- Ph.D. or equivalent doctoral degree or 3 full years of progressively higher-level graduate education leading to a Ph.D.
- Qualifying coursework in computer science, engineering, information science, information systems management, mathematics, operations research, statistics, or technology management.
- Applicants whose education was completed outside the U.S. must be deemed equivalent by a recognized organization.
Benefits & Perks
- Commuter assistance
- AD&D insurance
- Health insurance
- Dental insurance
- Flexible spending account
- Vision insurance
- 403(b) retirement plan
- Life insurance
- Smithsonian Membership discounts
- Museum Store and Restaurant discounts
- Credit Union membership
- Smithsonian Early Enrichment Center (Child Care)
- Flexible Spending Account (Health & Dependent Care)
Working at Smithsonian Institution
The Smithsonian Institution is committed to increasing and diffusing knowledge through its diverse museums, research facilities, and educational programs. It values digital innovation, inclusivity, and public engagement, fostering a collaborative environment dedicated to sharing knowledge and advancing research and education worldwide.
Job Details
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About Smithsonian Institution
Website
smithsonian.org
Location
Washington, DC
Industry
Museums
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