Digital Engagement Strategist

Western Governors University

Salt Lake City, UT

Full Time

Mid Level

7 days ago

Job Description

About the Role

If you're passionate about building a better future for individuals, communities, and our country—and you're committed to working hard to play your part in building that future—consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

Key Responsibilities

Map the full digital enrollment journey using tools such as Adobe Customer Journey Analytics or equivalent tools.
Identify and analyze journey-level conversion patterns, friction points, and equity gaps across devices, programs, and applicant segments.
Deliver strategic recommendations to improve enrollment experience design and support decision-making across cross-functional teams.
Define behavioral triggers and escalation logic to optimize nudges and human touchpoints based on user engagement and intent signals.
Collaborate with Marketing, Enrollment Operations, Institutional Research, and UX to align insights with roadmap planning and product development.
Create dashboards and visual reports to support enrollment strategy, performance tracking, and executive reporting.
Contribute to continuous improvement efforts to reduce friction, improve clarity, and personalize the prospective student experience.
Translate data and insights into cross-functional implementation opportunities to enhance the self-service enrollment process.
Serve as a strategic voice in product and experience discussions, advocating for the prospective student.

Requirements

Expertise in journey analytics platforms (e.g., Adobe CJA, Google Analytics).
Ability to synthesize behavioral data and customer feedback into clear, actionable insights.
Strong knowledge of enrollment funnels, journey mapping, and digital engagement best practices.
Experience designing or influencing customer/student lifecycle strategies and segmentation.
Familiarity with A/B testing, funnel diagnostics, and digital personalization logic.
Ability to visualize and communicate insights to technical and non-technical audiences.
Strong collaboration and stakeholder management skills across cross-functional teams.
Excellent written, verbal, and presentation skills.
Bachelor's degree in data science, behavioral analytics, educational technology, or a related field.
4 or more years of experience in digital engagement, journey optimization, behavioral insights, or customer experience strategy.

Nice to Have

Experience in higher education, nonprofit, or mission-aligned sectors.

Qualifications

Bachelor's degree in data science, behavioral analytics, educational technology, or a related field.
4 or more years of relevant experience in digital engagement or related fields.

Benefits & Perks

Bonuses
Medical, dental, vision, telehealth and mental healthcare
Health savings account and flexible spending account
Basic and voluntary life insurance
Disability coverage
Accident, critical illness and hospital indemnity supplemental coverages
Legal and identity theft coverage
Retirement savings plan
Wellbeing program
Discounted WGU tuition
Flexible paid time off for rest and relaxation with no need for accrual
Flexible paid sick time with no need for accrual
11 paid holidays
Up to 12 weeks of parental leave

Working at Western Governors University

WGU is committed to expanding access to higher education through innovative online, competency-based degree programs. The university values diversity, student focus, and continuous improvement, fostering a mission-driven environment that encourages collaboration and strategic thinking.

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