Digital Experience Strategy Manager

About the Role

Key Responsibilities

• Build and drive the CRM strategy, partnering with analytics teams to demonstrate ROI and revolutionize the rep experience.
• Partner across Marketing, Sales Operations, Sales Training, and Customer Care to ensure alignment across divisions, regions, and functions.
• Coordinate divisional feedback to ensure the CRM Center of Excellence delivers on priorities and meets business needs.
• Work closely with the Commercialization Manager to champion rep engagement with the platform, ensuring reporting and analytics deliver actionable insights and highlight opportunities for improvement.
• Provide frequent updates to management and stakeholders on program progress, both through structured reports and ad-hoc communication.
• Participate in conferences and seminars to stay current with best practices in CRM-driven sales excellence and commercialization.

Requirements

• Degree in marketing, sales, business or a related discipline.
• 5+ years of relevant experience in Sales or similar function.
• 5+ years of working in a complex CRM system (preferably Salesforce).
• 2+ years using AI tools with demonstrated proficiency.
• Experience working in large, complex enterprise environments, navigating cross-functional structures and systems.
• Strong written and verbal communication skills with the ability to convey ideas clearly across all levels of the organization.
• Demonstrated analytical and problem-solving capabilities through data-driven decision-making and strategic thinking.
• Collaborative team member with a focus on enhancing the digital experience for sales representatives.
• Self-motivated, adaptable, and comfortable working in ambiguous environments with minimal guidance.

Nice to Have

• Experience with AI tools beyond basic proficiency.
• Experience in the healthcare or medical device industry.
• Knowledge of industry best practices in CRM and sales enablement.

Qualifications

• Bachelor's degree in marketing, sales, business or a related discipline.

Benefits & Perks

• Competitive salary range from $127,900 to $243,000 depending on experience and location.
• Core and optional employee benefits (details at www.bscbenefitsconnect.com).
• Potential variable compensation including bonuses and long-term incentives.
• Opportunities for organizational exposure and global cross-functional collaboration.