DIGITAL LAB EMAIL SPECIALIST

About the Role

Key Responsibilities

• Create and modify email content in the Knak platform by leveraging existing emails, assembling emails using modular components, or incorporating assets provided by external agencies.
• Share best practices with key partners including project managers, marketers, and creative agencies.
• Partner with the appropriate creative agency when design files need updating.
• Route emails through the Material Review Process to gain approval before handoff to the Marketing Automation team, serving as Project originator for review and functional testing.
• Proof and QC all email projects thoroughly with meticulous attention to detail.
• Maintain email inventory including templates, modules, and assets such as images and icons.
• Identify and recommend enhancements to tools, templates, and content creation processes to inform the email capability roadmap.
• Leverage dynamic capabilities in Knak and collaborate with Marketing Automation to personalize messaging and differentiate content for audience segments.
• Escalate email content platform issues to the Email Product Owner.
• Troubleshoot and provide advisory assistance on email projects, including assisting external agencies or team members.
• Augment email creative elements and media using design tools such as Photoshop, Figma, SnagIt, etc.

Requirements

• Bachelor's Degree in Graphic Design, Business or Marketing.
• 3-5 years of hands-on experience in email marketing, including content creation, testing, and deployment.
• Experience with Knak, Figma, Photoshop preferred.
• Knowledge of email development fundamentals including HTML/CSS and email rendering tools such as Email on Acid.
• Strategic mindset with attention to detail and ability to exceed stakeholder expectations.
• Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
• Excellent written, verbal, and interpersonal communication skills.
• Experience in Pharma or heavily regulated industry preferred but not required.

Nice to Have

• Experience with email rendering tools such as Email on Acid.

Qualifications

• Bachelor's Degree in Graphic Design, Business or Marketing.
• 3-5 years of experience in email marketing.

Benefits & Perks

• Paid holidays
• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid time off