Email Marketing Developer

Carnival Cruise Lines

Miami, FL

Full Time

Mid Level

4 days ago

Job Description

About the Role

The Email Marketing Developer is responsible for coding emails using HTML, CSS, and AMPscript, conducting rendering tests across email clients and mobile devices, and performing light design modifications and image creation. This role requires end-to-end knowledge of email setup, from querying data to creating segments, developing high-quality emails, and managing QA and deployment. The position involves collaboration with various teams to ensure brand consistency, best practices, and compliance, with a focus on analytics and problem-solving skills.

Key Responsibilities

Code multi-device optimized emails using HTML and map data using AMPscript.
Proof and test creative content for accuracy to meet and exceed email standards.
Schedule and launch email campaigns.
Interpret creative mockups into code and maintain/optimize existing content.
Use SQL to write queries for data segmentation and personalization.
Develop and maintain dynamic content libraries and assign them to customer attributes.
Coordinate with marketing teams and other business units to ensure emails follow brand guidelines and compliance.
Incorporate learnings from A/B and user testing into email campaigns.
Troubleshoot technical issues related to tracking, implementation, or deployment of email campaigns.
Understand and run basic reporting for senior leadership.

Requirements

Bachelor's Degree in Marketing, Computer Science, or related field.
3-5 years of experience with email coding and development.
Experience executing complex email campaigns in Salesforce Marketing Cloud.
Proficiency in HTML, CSS, and AMPscript.
Experience with SQL and data querying for segmentation.
Ability to work with Adobe Creative Suite and/or Figma.
Understanding of dynamic variable coding and data architecture for targeted marketing.
Experience with email testing strategies, including A/B testing.
Basic understanding of analytics and reporting.
Proficiency in modern email best practices, including responsive layouts and mobile-first design.
Strong attention to detail and ability to produce clean, simple code.
Excellent oral and written communication skills.

Nice to Have

Salesforce accreditation.
Experience with MovableInk or similar dynamic content tools.
Online industry or travel experience.

Qualifications

Bachelor's Degree in Marketing, Computer Science, or related field.
3-5 years of relevant experience.

Benefits & Perks

Health benefits including medical, dental, and vision plans.
Employee Assistance Program and mental health resources.
Company paid term life insurance and disability coverage.
401(k) plan with company match.
Employee Stock Purchase plan.
Paid time off including holidays and vacation days.
Sick time benefits.
Complementary stand-by cruises and employee discounts.
Personal and professional development resources, including tuition reimbursement.
On-site fitness center at Miami campus.

Working at Carnival Cruise Lines

At Carnival Cruise Line, our mission is to deliver safe, fun, and memorable vacations at great value. We offer unique experiences across our fleet, emphasizing entertainment, dining, and exploration. We foster a global community that values integrity, honesty, and respectful treatment of others, promoting an ethical and compliant culture. Employees are encouraged to grow professionally and contribute to making a positive impact in the lives of our guests and team members.

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