Digital Marketer

About the Role

Key Responsibilities

• Develop and execute multi-channel growth marketing strategies to drive Storyvoice awareness, engagement, and sales.
• Optimize customer acquisition and retention using email, paid media, SEO, and content marketing.
• Run A/B tests and performance analyses to refine campaigns and improve conversion rates.
• Collaborate with product, content, and marketing strategy teams to ensure seamless marketing execution.
• Partner with business unit Senior Marketing Managers to execute influencer marketing programs, identifying and nurturing partnerships.
• Partner with Social Team for organic social media campaigns, suggesting content that engages educators, parents, and young readers.
• Partner with Digital Services for paid influencer ads, including suggesting content based on tests and ensuring asset delivery.
• Track and analyze performance metrics to optimize content and engagement strategies.
• Support Book Fairs, Book Clubs, and Scholastic Dollars teams by executing digital marketing campaigns that drive brand awareness and sales.
• Work closely with creative, social, and paid media teams to align messaging and audience targeting.
• Stay up to date on ed-tech marketing trends, emerging platforms, and industry best practices.

Requirements

• 2+ years of experience in growth or digital marketing, ideally with experience scaling an ed-tech platform.
• Hands-on experience in email, paid social, influencer marketing, and organic social media.
• Strong analytical skills with experience in A/B testing, performance tracking, and optimization.
• Experience working with marketing automation tools, CRM platforms, and web analytics.
• Exceptional communication, project management, and collaboration skills.
• Passion for literacy, education, and digital innovation.

Nice to Have

• Experience in the education or children’s media industry.
• Knowledge of the children’s book market or literacy initiatives.
• Experience with live event marketing or educational platforms.

Qualifications

• Educational background is not explicitly specified, but relevant experience is required.

Benefits & Perks

• Salary range of $60,000 to $70,000 annually.
• Flexible benefit plans tailored to employee needs.
• Opportunities to work with beloved properties like Dog Man, Harry Potter, Hunger Games, Captain Underpants, and Bad Guys.
• Work in a collaborative, inclusive environment committed to literacy and education.