Digital Marketing Analyst

About the Role

Key Responsibilities

• Partner with Digital Marketing Managers to launch and manage OTA ad campaigns.
• Build targeting strategies and audience segments specific to OTA platforms.
• Optimize ad placements, bidding strategies, and dynamic content for performance.
• Collaborate with analytics teams to interpret OTA performance metrics and adjust campaigns accordingly.
• Manage campaign requests and timelines using project management tools.
• Coordinate with media buyers and OTA account managers to align campaign goals.
• Support creative development for OTA ads including copy, imagery, and landing pages.
• Ensure campaigns are error-free, legally compliant, and brand-aligned.
• Assist in CRM integration for OTA leads and retargeting efforts.
• Analyze OTA campaign results including impressions, clicks, bookings, and ROAS.
• Develop dashboards and reports to monitor performance and guide decision-making.
• Provide insights and recommendations to improve campaign efficiency and conversion.
• Work with stakeholders to align OTA strategies with broader business goals.
• Attend training and meetings as needed.

Requirements

• Bachelor's degree in marketing, Business, Hospitality or related field.
• Experience handling OTA campaign production and optimization highly preferred.
• 4+ years marketing and/or digital marketing experience required.
• Experience working on campaigns across multiple channels including OTA, email, web, mobile, social, and print/offline materials.
• Experience in tracking and reporting OTA media performance.
• Experience managing and developing digital content for OTA campaigns.
• Experience developing and deploying campaigns with multiple test cells, varied by message, offer, and distribution vehicle.
• Experience creating and analyzing dashboards to measure program success (1+ years).
• Experience managing multiple projects simultaneously with attention to detail.
• Excellent ability to work effectively with internal and external stakeholders.
• Self-motivated and able to achieve goals with minimal supervision.
• Ability to adapt to changes in processes or requirements.
• Excellent presentation skills; comfortable presenting to groups.
• Knowledge of SEO/SEM/PPC and content management preferred.
• Experience in hospitality or vacation ownership industry is a plus.
• Experience with Microsoft Office including Access, Excel, Outlook, PowerPoint, and Word.
• Experience in collecting and presenting digital analytics.
• Experience with Salesforce Marketing Cloud and project management tools like Jira.
• Experience equivalent to the education requirement may be accepted in lieu of the education requirement.

Nice to Have

• Knowledge of SEO/SEM/PPC and content management.
• Experience in hospitality or vacation ownership industry.
• Experience with Salesforce Marketing Cloud and Jira.

Qualifications

• Bachelor's degree in marketing, Business, Hospitality or related field.
• 4+ years of digital marketing experience.

Benefits & Perks

• Comprehensive health and welfare benefits including medical, dental, and vision.
• Flexible spending accounts.
• Life and accident coverage.
• Disability benefits.
• Paid time off, parental leave, and holidays (subject to eligibility).
• Wish day paid time to volunteer.
• 401k with employer match (subject to eligibility).
• Legal and identity theft protection plans.
• Voluntary income protection benefits.
• Wellness program (subject to provider availability).
• Employee Assistance Program.