Digital Marketing Analyst/Content Strategist

U-Haul

Phoenix, AZ

Full Time

Mid Level

58k-76k

14 days ago

Job Description

About the Role

U-Haul is seeking a Digital Marketing Analyst / Content Strategist to join their growing team in Phoenix, AZ. The role involves creating innovative, data-driven digital campaigns to attract new customers, improve their experience within the marketing funnel, and support the U-Haul retail sales of moving supplies, trailers, propane, Collegeboxes®, and e-commerce. The position offers opportunities to collaborate with a motivated team and contribute to the company's long-standing mission since 1945 to facilitate do-it-yourself moving and mobility across the U.S. and Canada.

Key Responsibilities

Develop and execute digital marketing campaigns involving email, social media, search engine marketing, programmatic advertising, and in-app messaging.
Monitor and report on the performance of campaigns using Google Analytics or other tools and provide actionable insights based on the results.
Support the maintenance and optimization of the U-Haul website, app, social media accounts, and Google Business listings.
Track, analyze, and report on A/B and multivariate tests.
Conduct market research to identify industry/consumer trends and new opportunities.
Identify pain points in customer journeys then recommend strategies to solve them.
Engage with external stakeholders to develop marketing partnerships that strengthen the U-Haul brand.
Communicate insights and strategy to involved parties both inside and outside of the Retail Sales team.

Requirements

Bachelor's degree, Master's degree, or equivalent work experience in marketing, business analytics, communications, or related fields.
Experience with Google Analytics, especially GA4.
Knowledge of SEO best practices.
Familiarity with search engine marketing through Google Ads.
Experience with social media marketing via Facebook, Instagram, TikTok, YouTube, X, and LinkedIn.
Proficiency in email marketing.
Experience with Microsoft Excel, Tableau, and Power BI.
Ability to prioritize tasks effectively and multitask when necessary.
Basic understanding of the U-Haul marketing funnel and customer journey phases.

Nice to Have

Experience with analytics software like Tableau and Power BI.
Knowledge of programmatic advertising.
Familiarity with the U-Haul brand and marketing strategies.

Qualifications

Bachelor's degree, Master's degree, or equivalent work experience in marketing, business analytics, communications, or related fields.

Benefits & Perks

Health insurance/benefits (including medical, dental & vision).
Subsidized gym membership (including paid fitness classes).
Life insurance.
Stock options.
Business and travel insurance.
MetLaw Legal program.
MetLife auto and home insurance.
Discounts on Apple products, cell phone plans, hotels, and more.
401k options.
Paid holidays, vacation, and sick days.
24-hour physician available for children 12 or under.
Community volunteer opportunities.

Working at U-Haul

U-Haul has strived to create a culture of health and wellness since its founding in 1945. The company emphasizes a collaborative environment, innovative solutions, and a long-standing commitment to facilitating mobility and self-service moving solutions across North America. They value diversity and are an equal opportunity employer, considering all applications without regard to race, color, religion, sex, orientation, gender identity, national origin, disability, veteran status, or other protected categories. The company also offers accommodations for applicants during the hiring process and promotes community involvement.

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