Digital Marketing and Automation Specialist

About the Role

Key Responsibilities

• Develop and optimize workflows, automated email sequences, SMS campaigns, push notifications, and customer surveys using HubSpot CRM.
• Manage email marketing campaigns including segmentation, personalization, A/B testing, and performance reporting.
• Oversee social media publishing through HubSpot and related tools.
• Maintain organized and accurate contact lists, ensuring effective lead management across lifecycle stages.
• Plan, track, and oversee marketing initiatives using project management tools such as Asana, Trello, or ClickUp to ensure timely and successful delivery.
• Collaborate with sales, creative, and marketing teams to align messaging and execution.
• Assist in planning, execution, and optimization of paid campaigns on Google and Meta platforms.
• Track campaign results, adjust budgets accordingly, and report on ROI.
• Analyze campaign performance, lead flow, and customer data using Google Analytics to identify trends and insights.
• Develop and refine customer personas and target markets based on engagement and behavior.
• Build and maintain reporting dashboards, providing actionable insights and recommendations for leadership.

Requirements

• Minimum of 3 years of experience in digital marketing with strong proficiency in HubSpot.
• 1 to 3 years of experience using Google Analytics.
• Experience managing cross-functional projects with creative and sales teams.
• Proficiency in Microsoft Office for daily administrative tasks.
• Proficiency in SEM and social media advertising (Google Ads, Meta Business Suite).
• Experience coordinating or managing outside media and advertising agencies.
• Strong analytical skills with the ability to interpret dashboards, KPIs, and audience data.
• Ability to manage multiple priorities and support multiple brands concurrently.
• Familiarity with project management tools such as Monday.com, Asana, or similar.
• Exceptional attention to detail and strong organizational abilities.
• Effective time management skills.
• Proactive and adaptable attitude.
• Strong written communication skills, including grammar and proofreading.
• Demonstrated customer service skills with professional phone and interpersonal etiquette.
• Analytical thinker with data-driven insight application skills.
• Ability to build relationships, network, and represent the company professionally.

Nice to Have

• Experience with HubSpot (preferred 1 year).
• Experience in digital marketing (preferred 1 year).
• Experience in social media marketing (preferred 1 year).

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.

Benefits & Perks

• Competitive salary of $70,000 - $80,000 per year, DOE.
• Medical, Dental, Vision, and Life insurance for team members and family.
• Short-Term Disability and Long-Term Disability optional benefits.
• 401(k) plan with a 50% match of the first 4%.
• Paid Time Off - 80 hours in the first year.
• Six paid holidays.
• Annual performance reviews, with the first after 90 days of employment.